LODHA SEES SUCCESS IN AFFORDABLE HOUSING, LAUNCHES CROWN TALOJA

 Crown Thane received an overwhelming response with over 240 Cr. sales in less than a month

by Shrutee K/DNS

Mumbai: After a successful launch at Thane, Lodha Group, India’s largest residential real estate developer announces the launch of its truly affordable housing brand “Crown” in Taloja. The coveted Lodha lifestyle will now be accessible to Mumbaikars who desire a quality lifestyle in a price ranging from INR 27 to 40 Lacs. Lodha Group had recently announced its truly affordable housing brand “CROWN” to deliver world-class homes at great prices.

Commenting on Crown Taloja launch, Prashant Bindal, Chief Sales Officer, Lodha Group said, “Consumers in Mumbai who are looking for affordable housing are under-served and challenged with the lack of amenities in the current marketplace. With our recent launch of Crown Thane, we received a significant response and our belief in this segment and our offering is further fortified. Crown Taloja is the next expression of our vision of providing coveted Lodha lifestyle at truly affordable prices. “

“A family, which earns just Rs. 36,000+ p.m. will be able to own a home here–in fact, for first-time home buyers, with PMAY and tax benefits, the effective interest rate will be just around 5% p.a. and they can buy homes by making a very small down payment.” added Mr. Bindal.

The project is located on Taloja Bypass road, equidistant from Dombivli & Taloja railway stations, and at a walking distance from an upcoming metro station on the Kalyan-Taloja metro line for easy accessibility. The project also offers dedicated bus service to nearby stations and job hubs. Lodha Crown redefines the affordable housing segment with world-class amenities, well-connected location and comprehensive social ecosystem.

Inspired by the vision of our honorable Prime Minister of ‘Housing for All’, Lodha Group is furthering the narrative and envisions Mumbai, the city of dreams to be built with ‘High quality housing for every aspiring Mumbaikar’.

About Lodha Group: Lodha Group is India’s largest residential real estate developer by sales and construction area. The company has clocked net new sales of over INR 7000 crores in FY 18-19 with collections of over INR 9000 crores. Lodha Group delivered over 10,000 offices & homes in FY 18-19, which is estimated to be the largest delivery of multi-storied developments by any company in the world (ex-China).