Defenx

INFORMATION TECHNOLOGY

Defenx Launches India’s First Virtual Licenses Platform for Retailers, with 10% More Margins

Oct 31, 2012

Bangalore : Defenx, Swiss IT security provider for home and enterprises, has 

launched India’s first virtual licenses platform for retailers that gives an extra 10% profit for retailers. With this new profitable business model the retailers can reduce the logistics, delivery, financial and packaging costs to gain extra profit of up to 10%. Defenx is aggressively pushing this model in the market to go green and allow the partners to enjoy more profit. The purchased virtual license of Defenx is very light, easy to download and installs quickly.

Defenx provides its solutions through boxes, scratch cards and virtual licenses. But, Defenx strongly recommends all partners and retailers to go the virtual way and opt for virtual licenses. Defenx would like to cater the market with only virtual licenses in the near future. With this, Defenx targets to go green and at the same time allow its partners and retailers to gain extra profit of up to 10% by reducing the additional cost coming their way on packaging, logistics, delivery and financials. The dedicated software engine used by Defenx gives a clear picture of sales in different retail shops and hence reduces the burden of accounting. Defenx and its distributors can easily track and reward the good performers and at the same time get in touch with the non performing retailers to understand their problems and provide required trainings through closely monitoring the updates in the software engine.

The retailers can easily shortlist the customers for renewals before the expiry and offer renewals at attractive prices prevailing at the time. The software provides useful information like the available licenses in different categories, on-sales-timing and on-credit-period.

Mr Maurizio Grassi, CEO at Defenx Software Solutions said, “We are the first security software company to come up with such an innovative solution for retailers in order to provide increased profitability. Our aim is to provide more and more profit to the retailers with a transparent sales model. The market should understand that the security solutions can survive more profitably by going virtual and at the same time it gives us an opportunity to go green.”