Barista Lavazza

HOSPITALITY/CAFE

Barista Lavazza Does A 

‘Fashion Forward’

Oct 31, 2012

New Delhi:  Barista Lavazza, the pioneer of café culture in India is all set to launch a new precedence in the café and fashion industry. The coffee chain, 

known for its innovative marketing and thematic campaigns through the year, has this year tied up with globally renowned Fashion designer Rina Dhaka to infuse a nuova vita into its menu, F&B offerings and all other aspects of its cafes. This association, between a café chain and a veteran fashion designer, is the first of its kind in the history of café culture in India.

The style wizardess, Rina Dhaka has drawn inspiration from one of the most prominent fashion capitals of the world, Milan, to create ‘Milano Collezioni’ – a tour de force, thematic collection of F&B items. Redesigning uniform of the Barista’s and store accessories; she has whipped up a nuova image of the Barista cafés all over the country. The designer has also given her signature touch to the menu which is in the form of a catalogue as well as the nomenclature of the newly introduced F&B products and much more.

“Honored to be one of the most innovative cafés in the world, we are proud to bring about yet another pioneering and creative association, one which will add a new dimension to the way cafes in India are seen. Our association with Rina Dhaka to launch this year’s thematic menu will see the reach & influence of fashion extending to our patrons. Our aim is to ensure that each consumer witnesses the international quality and experience Barista Lavazza offers, which is also intrinsic to its Italian heritage,” says Mr. R. Shivashankar, Director South Asia, Lavazza.

Mr. Nilanjan Bhattacharya, COO, India & SAARC, Barista Lavazza says, “Since 

the beginning, Barista Lavazza is known to provide innovative and out-of-the-ordinary experiences to its customers. As a brand, we have grown with our patrons and understood their evolving tastes. This year, The team associated with India’s leading fashion designer Rina Dhaka to introduce a first of its kind thematic menu inspired by fashion, which has been christened ‘Milano Collezioni’. The connection is but obvious since Italy is synonymous with High Fashion and Lavazza constantly strives to provide an Italian experience to its patrons.  In the season of indulgence, this association gives us an opportunity to serve the Indian palate with a delectable range of beverages and food at the stylish Barista Lavazza cafes.”

Elegante English Breakfast Tea

The Diva behind the makeover, Rina Dhaka says, “For me, this association is a big ‘High’. I have spent several of my early year’s sketching or conceptualizing designs at one of the cafes, while sipping my favorite Italian Latte and I am still a regular. I am proud to be associated with a pioneering brand like Barista Lavazza, one which introduced the concept of a café to India. As you know, fashion drives my soul, and I have striven to keep up the spirit of innovation in recreating the outlet look and feel, refreshing the store and ambience while taking inspiration from Milan Fashion as it comes from the heart of Lavazza’s Italy and also while designing the Barista’s uniform. I am confident people will love the new launches.”

The special thematic menu, which has drawn inspiration from fashion, has several new food and beverage items added to the menu. The new menu has been divided into four important sections – Nuova Collezione, Collezione Coffee, Collezione Bites and Collezione Desserts.  Milano Collezioni has mastered the art of pairing food with coffee, as coffee and conversation often

Cheesy Spinaci Corn

leads to food.

The blistering and misty winter menu includes -

Barista Lavazza has introduced exciting new flavours in the Hot Coffees including

·         Vivacious Spicy Caffé

·         Vintage Butter Rum Caffé

·         Haute Hazelnut Caffé

·         Bespoke Caffé Chai Latté

·         Posh Irish Caffé

·         Dazzling Cinnamon Honey Caffé

The café has also introduced a new flavor of Cold Coffee called the Avant-

Avantgarde Strawberry Deliziare

garde Strawberry Deliziare.

New flavors in Hot Teas

·         Elegante English Breakfast Tea

·         Smoky Spicy Chai

·         Flamboyant Chai Latte.

The menu has also introduced new flavors of smoothies such as Divalicious Melagrana Banana Smoothie and Suave Banana Honey Smoothie.

For the calorie conscious, Barista Lavazza has launched new items in its breakfast menu. This includes offerings such as

·         Quaker oats porridge

·         Quaker oats home style masala

·         Cheesy Veg Oats Panino made up with Oat mixed Panini sub bread, stuffed with creamy and crunchy coleslaw with eggless mayonnaise topped with cheese,

·         Chicken Delight Calzone made with red and green pepper, onion, chicken dices tossed in pizza sauce and filled in calzone dough with mozzarella cheese and topped with black sesame seeds

Cioccolato Yule Log

The menu has also introduced new eats such as four new flavours of Garlic Bread – Plain, Cottage Cheese, Cheese and Chicken. To keep your soul warm in the winters, Barista Lavazza has also introduced Soups in their menu this year which includes flavors such as Tomato and Chicken and warm sandwiches with choicest of breads such as Ciabatta Oat bread, Oat Panini bread, White bread, Brown bread and Focaccia bread. The varieties of sandwiches available include Cheesy Veg Oat Panino, a creamy and crunchy coleslaw with eggless mayonnaise, and topped with cheese; Veggie Crema Tramezzino, a fresh and crunchy deseeded tomato, cucumber coins combined with eggless mayonnaise and cheese; a Egg Crèma Tramezzino, which has steamed diced eggs combined with mustard crème mayonnaise, topped with green hot peppers and Piccante Cottage Cheese, spiced and seasoned cooked cottage cheese dices mixed with eggless mayonnaise and green pepper dices.