STAR Plus

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TELEVISION

Veera - Ek Anokhi Ma on STAR Plus



by Prashant Kapadia


STAR Plus to explore the glorious brother-sister bond in 
a new show
  Show to air from October 29th, Monday to Friday 10.30p.m. 

Mumbai 22nd October 2012: After successfully exploring multifaceted relationships through various shows, Star Plus will soon embark on a journey to narrate a heart-warming story about a brother-sister bond in a new show titled ‘Veera’.

Star Plus, India’s no. 1 general entertainment channel, will launch ‘Veera’ on Monday, 29the October. The show will air from Monday to Friday at 10.30 pm.
‘Veera’ challenges TV programming set formula by thoughtfully showcasing a brother-sister bond that is rarely highlighted and isn’t frequently talked about.

Ranvijay and Veera’s story is set to provide a ray of hope to all its viewers who often found themselves tangled in their complex daily life which is replete with strained relationships, rocky marriages, troubles family ties, routine pressures and hollow and materialistic existence. ‘Veera’ will fill an important void that is created by existential battles to survive extremely busy and stressful lives. The show will sensitively reinstate our faith in family ties that now suffer from monotonous and hectic lifestyles. 

And who better to draw viewers into this show and be part of a glamorous launch in Mumbai than the popular brother and sister duo of Bollywood, Farah and Sajid Khan. Their story shares a close resemblance to that of the show’s lead characters Ranvijay and Veera.  It is not a well-known fact that Farah and Sajid had to start fetching for themselves from a very young age. They could survive only with the constant support for one another during their turbulent childhood years. The Khan duo consider their love and support for each other an extremely vital element that helped them reach the pinnacle of success.

“Veera is a story of complex human relationships narrated through a loving brother Ranvijay, who becomes a motherly-figure for his sister. ‘Veera’ is a heartfelt story of a brother and sister bond that will give viewers hope and will highlight the importance of nurturing old bonds with their siblings. The relationship between siblings is unique and has a special place in our lives,” says Nachiket Pantvaidya, GM, STAR Plus. 


Actors Bhavesh Balchandani and Harshita Ojha will play the roles of Ranvijay and Veera. Sneha Wagh, Sudhanshu Pandey and Yajuvendra Singh will also be a part of the cast. ‘Veera’ has been produced by Beyond Dreams Pvt. Ltd. and has been directed by Waseem Sabeer.

STAR India has defined India's broadcast space for the last two decades and is today one of the leading, pan India, media and entertainment conglomerates.

STAR India broadcasts close to forty channels in eight languages to more than 400 million viewers every week across India and 100 other countries. Its channel portfolio includes Star Gold, Channel [V], Star Jalsha, Star Pravah, Star World, Star Movies, Star Utsav, Life OK, Movies OK and Star Plus, India's No. 1, General Entertainment Channel. STAR India also has leading presence in regional broadcasting through a bouquet of joint venture channels i.e., Asianet channels and Star Vijay.
Star India is a fully owned subsidiary of News Corporation www.newscorp.com

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