SAB TV

ENTRTAINMENT

SAB TV celebrates its success and adorns  a new look

Mumbai, June 21, 2013: Having successfully created a leadership position by proudly owning the comedy genre through light-hearted & refreshing content, SAB TV, India’s only family comedy entertainment channel announced the revamp of the channel look at a glitterati event today, which goes LIVE at 9p.m.

SAB TV’s revamped look epitomizes a progressive outlook and an enriched experience directed towards an all-inclusive age group. Featuring bright and energetic colors while retaining the brand colors - red & yellow, the feel resonates positivity, happiness & togetherness. Renowned design studios, Steinbranding from Argentina were mandated to design the revamped look. Through its powerful shows, refreshing content and iconic characters, SAB TV has successfully delivered its brand promise of ‘Asli Mazaa SAB Ke Saath Aata Hai’ and the revamped look mirrors the strong heritage and bond with its viewers.

The extravagant event today kick-started with Shailesh Lodha setting the context of the ceremony. This was followed by power packed entertaining and colorful performances by the SAB TV artistes. While Karan Godwani and Muskaan Mihani from SAB TV’s ‘Jugni’ got the audience entirely charged up with their performance, Mugdha and Sumeet from ‘Sajan Re Jhooth Mat Bolo’ lit the stage on fire with theirs! Soon after, followed some more fun and dhamaka with performances from Atul Parchure for ‘RK Laxman Ki Duniya’, Dev Joshi for  ‘Balveer’, Debina, Paresh, Shubhangi and Sumit for ‘Chidiya Ghar’, Sucheta Khanna and Rohitashv Gaur for ‘Lapataganj Ghar Ek Baar Phir’ and Ali Asgar and Gia Manek from ‘Jeannie Aur Juju’ also gave the audiences something to rave about. SAB TV’s unique offerings over the years were highlighted at the event and to add to the glamour, all the SAB TV artists gathered on the stage for a special performance to show their support. Shailesh Lodha then invited Mr. Anooj Kapoor, Business Head & EVP, SAB TV. Who along with Mr. Man Jit Singh, CEO, Multi Screen Media and Mr. N. P. Singh, COO Multi Screen Media unveiled the new elements and lookd & feel of the channel with a lot of cheer and merriment. Thereafter, the celebration cum success party began!

Having been on the forefront of continuous and sustained innovations across platforms, SAB TV further strengthens its bouquet of innovative offerings with the launch of -SAB Ki Sawari, SAB Ki Paathshaala, SAB Ke Comics, 1st ever online auditions for fiction shows starting with the most popular show, FIR. These unique initiatives aims to strengthen connect with the viewers beyond the realms of TV.

Mr. Anooj Kapoor, EVP & Business Head, SAB TV said, “Our new look signifies renewed freshness and a positive move into the future, truly articulating the spirit of Asli Mazaa SAB Ke Saath Aata Hai. As we unveil the new look, we’d like to acknowledge the contribution of our partners including our viewers, artistes, distributors, advertisers, producers and directors towards the success of the channel.The bond the channel has built over the years will be strengthened through unparalleled content and consumer engagement initiatives.

For its differentiated programming and healthy family entertainment, SAB TV has been conferred with prestigious awards and recognitions such as ‘Global Award for Brand Excellence in Media and Entertainment’, ´1st MSM innovation award’, ‘1st Best use of experiential events (Branded Content & Entertainment) - GOA FEST’, Gold, Silver and Bronze at Campaign India Digital Crest for SABurbia’ and most outstanding programming award by BCS RATNA.

SAB TV successfully created innovative shows based on themes such as gangster comedy, Horror comedy, Silent comedy etc. To connect with the viewers beyond the realms of television, comic strips of SAB TV’s most loved shows in leading newspapers, has been a huge success. ‘SAB Ke Daamadji’ shared interesting anecdotes from his day to day life, highlighting the importance of having fun in togetherness.  To reach out to viewers on digital platforms, SAB TV launched fan pages, applications, features and contests were run, which engage more than 10lakh fans every day. The channel also launched ‘SABurbia’, a notable initiative is a one-of-a-kind social game on Facebook; a platform for the fans to actively interact with the brand and its properties. The first such social game by an Indian GEC has more than 75000 installed users.

SAB TV’s mobile innovation, ‘SAB Ke Comics’, for iOD and Android with over a 100 comic strips of six shows, entertains fans on the go with short jokes from SAB TV shows and characters. This app is an adaptation of the successful print ads in comic strip formats in leading newspapers for shows like Jeannie aur Juju, Chidiya Ghar, FIR, Lapataganj, R.K. Laxman and Golmaal. 3D characters of the channels much loved characters Gadha, Gopi Mama and Gulgule have been launched too.

As the preferred channel for the viewers and advertisers, SAB TV continues to grow and evolve, increase brand loyalty and lead content innovation. SAB TV is driven by creativity and innovation, yet deeply rooted in Indian heritage and values.

New initiatives by SAB TV

SAB Ki Sawari is a paid service of SAB TV that will take fans on a tour to the sets of most popular shows of SAB TV. This initiative allows the fans to meet & interact with their favorite actors.

SAB Ki Paathshala, India’s biggest ‘School Program’ that aims to engage with the younger audiences by providing them with interactive learning experience.

SAB Ke Apps boasts of five animated talking characters (SAB Ka Gadha, SAB Ka Gopi, SAB Ka Gulgule, SAB Ka Mama, SAB Ki Jeannie). These characters are unique as they have been animated from real life characters and are functional on IOS, Android & Windows

SAB Ke Comics enables the   channel to engage with fans beyond TV and bring them back to watching their favorite shows and characters on SAB TV by cross sampling various shows in a comic book format.

SAB Khelo SAB Jeeto, a unique game show that can be played with the entire family. It enables the fans and consumers to participate and win gifts & merchandise.

As a first of its kind initiative, SAB TV announces online auditions for its fiction shows beginning with FIR. This unique initiative offers a lifetime opportunity to the viewers to showcase their acting prowess and feature along with their favorite stars!

About SAB TV: SAB TV is a part of the network of Television channels owned by Multi Screen Media. SAB TV is India’s only family comedy entertainment channel with a core brand promise of ‘Asli Mazaa SAB ke Saath Aata Hai’. SAB with its impressive lineup of innovative programs and light-hearted content ranging from daily family comedy to path breaking concepts like silent comedy shows is dedicated to promoting an enjoyable “family-viewing” experience.Its programming mix includes Baalveer,Taarak Mehta Ka Ooltah Chasmah,Chidiyaghar, Jeannie Aur Juju, Lapataganj Ek Baar Phir, FIR,Wah Wah Kya Baat Hai, Chintu Ban Gaya Gentleman, Gutur Gu-Season 2, and features classic films over the weekends. For its differentiated programming and healthy entertainment SAB TV has also won the Brand Leadership award in Media & Entertainment space.