Velvetcase

CORPORATE

Velvetcase, first of its kind hybrid commerce

platform with the passion to deliver a complete

customized and transparent fine jewellery

buying experience to consumers

Kapil Hetamsaria and Runit Shah are the founders of Velvetcase - a first of its kind hybrid commerce platform started with the passion to deliver a complete customized and transparent fine jewellery buying experience to consumers in India and worldwide. The company has internationally acclaimed designers and manufacturing capabilities that currently cater to global retailers like Tiffany, Harry Winston, Tanishq, Zales, Kays, to name a few, where each piece of jewellery, promises a signature blend of refined sophistication and modernity.

While Kapil is backed by a 15 year experience in technology and jewellery retail, Runit’s bent of mind has always been towards the creative aspect of business such as merchandising, high quality imaging and international brand alliances.

Kapil’s love for jewellery started when he undertook a training course for diamond manufacturing and trading during his college days as an engineering student at VJTI, Mumbai. One thing led to another and he ran a retail diamond jewellery business for five years before heading out to the US for further education. Post completion of an MBA with Honors from the Booth School of Business at the University of Chicago, he was hired by McKinsey & Company in India where he closely interacted with Fortune 500 corporations in the Internet, Technology and Retail industry segments. Through his work at McKinsey, Microsoft, Dell, British Telecom he became an expert on the digital commerce business model with a good understanding of the technology led retail industry in India.

Runit on the other hand, has 10 years of experience in the fashion and apparel space. He has set up and managed alliances with several well known global brands like Adolfo Dominguez, El Corte Ingles, Joe Browns, Point Zero. Post completion of an Industrial Engineering at Purdue University and an MBA from Thunderbird he went on to lead merchandising in a $10M fashion apparel business.

Once they returned to India, Kapil and Runit, both decided to use the best of their knowledge to take the jewellery industry to the next stage by bridging the online-offline gap for customers. Velvetcase was conceptualized.

Velvetcase is the first of its kind unique ecommerce platform started with the passion to deliver a complete customized and transparent fine jewellery buying experience. Having partnered with world-class designers and manufacturers to assure high quality craftsmanship - every piece of Velvetcase collection is handpicked by experts who have more than 50 years of experience in global fashion trends. Whether it is for an engagement, birthday/anniversary or any other personal celebration, all your fine jewellery needs can be catered to under one roof. Velvetcase is the only company where you can email your design and get it made for you – 100% certified and in genuine quality so you get what you are paying for!

Pioneering initiatives were undertaken, some of which include –

·         A Virtual Jewellery Experience, a unique user interface where the customer can “wear” the jewellery online just like an electronic mirror

·         High resolution images of each product with 360 video thereby enabling a user to know he pays for is what he gets!

·         Personalized distinctive design via customization

·         1000+ curated global designs handpicked by experts

·         30-40% lower prices due to inventory and retail cost savings

·         Certified by international laboratories such as GIA, IGI, GII and hallmarked quality in gold and silver

·         Customer friendly – Life time exchange program and a no questions asked 3 Day  return policy

·         Collection spanning a wide variety be it diamonds, rubies, pearls, jadau to name a few

Tie ups with well known corporate brands such as Make My Trip (India’s largest travel company), ICICI Bank (India’s largest private bank), Sula Vineyards (India’s largest wine company) and others. As an example – Velvetcase was the exclusive partner for Sula’s newly launched loyalty program “Club Sula” at the Sulafest 2013 in Nashik on Feb 2/3 2013