John Players engages the youth with Season 3 of #Buddiez.

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Country’s finest men’s fashion brand in pursuit of ‘Coolest Gang of India’ reaches millions digitally

by Shrutee K/DNS

John Players, the quintessential men’s fashion brand, announces the third season of its youth centric campaign #Buddiez to discover the ‘coolest gang of India’. In collaboration with Zoom TV, John Players is providing an opportunity to every young at heart to register on #Buddiez Season 3 with their group of friends for a fun filled activity to win a chance to shoot an exclusive music video with a celebrity Bollywood composer along with a paid expense trip to Goa with friends. 

John Players, renowned for trendy and innovative fashion wear for young men, reached out to youth across colleges and communities to identify the coolest gang of friends in India. John Players Zoom #Buddiez Season 3, extended its reach to 40 prime colleges across 6 cities and also roped in with popular youth icons Aradhana Nayar, Varun Kapoor and Yuvraj Thakur.  Anyone who wants to win the title for becoming the ‘coolest gang’ can now register themselves through the wild card entry process. The wild card entry process is your last chance to compete nationally with other finalized gangs.  

Mr. Atul Chand, Divisional Chief Executive, ITC's Lifestyle Retailing Business Division said, "John Players #Buddiez is a youth engagement program that captures their carefree spirit and enables them to celebrate a lifetime of friendship. The #Buddiez platform seeks to reach out to every cool youth and offer them a wider canvass for expression of fun creativity. John Players #Buddiez, is a fantastic opportunity to quick stardom for the youth in a fun filled way. I am sure that celebration of fun filled friendship, which is also part of our brand philosophy, will acquire a new meaning for the coolest gangs with #Buddiez.”

John Players Zoom #Buddiez Season 3, also has an ever growing fan followers on Twitter. The third season of #Buddiez is expected to reach a huge number of youth pan India, including key cities of Delhi, Mumbai, Bangalore, Pune, Kolkata and Chandigarh. The winners will be decided tentatively after first week of April.   

About John Players: John Players is one of India’s Top 4 Most Exciting Apparel brands for the male Indian youth. The offerings encompass a complete & vibrant wardrobe of Formals, Casuals and Party Wear, incorporating a trendy mix of colors, playful styling and smart fits. The brand has a strong and growing network of over 400 exclusive John Players stores, and has presence in over 1600 MBOs, leading department and online stores across the country.

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