Future Consumer Limited launches aloo bhujiya with an International twist

 
by Shrutee K/DNS

Mumbai – Tasty Treat, one of the leading packaged snacking brands marketed by Future Consumer Ltd has launched Aloo bhujiya with a twist by adding international flavors to its product range. The new range is available in four variants - Peri-Peri, Wasabi, Barbeque and Schezwan. 

Bhujia is one of the most celebrated comfort food that Indians love to carry with them, whenever they travel, within India or abroad. With this thought in mind, Tasty Treat created a fusion of International and Indian tastes. Tasty Treat has created a history in the namkeen category with the launch of these innovative flavours. 

Speaking about this twist of International flavors in tasty treat aloo bhujiya, Mr.Rahul Kansal - Chief Marketing Officer at Future Consumer Limited said, “As a brand, we believe in constant innovation and creating unique experiences for our customer’s palate. This latest launch helps us to bring in innovation in a product as simple and basic as aloo bhujia.”

Tasty Treat has innovated in a staid category like bhujia, which for ages has not seen any innovation, unlike other categories such as chips/potato wafers, nachos etc. Future Consumer Limited has created these variants to cater to the fast moving consumer generation, who are consuming a lot of international flavors as part of their daily food.

Tasty Treat, as a brand, serves on-the-go-snacks and caters to between the meal hunger. Its wide range of products include categories like ready-to-eat snacks, beverages, wafers/biscuits, sauces, frozen snacks and more. Some of the popular products are cream wafer biscuits, mango beverage, table sauces, namkeens, French fries, etc.

About Future Consumer Ltd : - A part of the Future Group, operates in the Food and FMCG space with 27 brands in over 65 categories. FCL is constantly expanding its already existing vast portfolio of established Food & FMCG brands. Currently it caters to various categories such as Basic Foods, Ready to Eat Meals, Snacks, Beverages, Personal Hygiene Care and Home Care. FCL has also set up India Food Park at Tumkur, Karnataka in partnership with the Ministry of Food Processing Industries, Government of India. Spread in 110 acres of land, this state-of-the-art food park facilitates end-to-end food processing along the value chain (grading, sorting, pulping, packaging & distribution) from the farm to the market.