Korea Tourism Organization pioneers the sponsorship of first Korean Blockbuster

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     'Descendants of the Sun airing on the premium Indian entertainment channel Zindagi

by Shrutee K/DNS

Korea Tourism Organization is proud to be  presenting sponsor of the currently airing South Korean drama 'Descendants of the Sun'.   
This blockbuster hit in South Korea has been immensely popular across Asia.  The romantic love story has gained top ratings with Korean heart throb Song Joong Ki as the lead actor, who is also the Brand Ambassador of Korea Tourism Organization.

According to Mr. Byungsun Lee, Director Korea Tourism Organization, "It has been a great opportunity to be the presenting sponsor of one of the biggest hits amongst the Korean Drama, brought to India on their leading media conglomerate, Zee Entertainment Enterprises Ltd premium Hindi entertainment channel, Zindagi. Korean Dramas are extremely popular in Asia and with the positive response from this series, I am confident  that more Korean Dramas can be presented in the Indian mainstream media to entertain Indian viewers."

With more Korean Dramas becoming a part of the Indian entertainment world, the affluence to Korean culture shall contribute to the positive  growth in the Indian outbound travel to South Korea.””

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