Celebrity Stylist Rhea Kapoor Presents Zoya’s Style Digest Unveils New Collection - ‘Diamonds of Eve’

by Shrutee K/DNS

Zoya - the exquisite diamond boutique from the House of Tata is renowned for its master craftsmanship, fine design, and unique inspirations. Zoya proudly presents ‘Diamonds of Eve’, a fun, flirty and versatile collection designed to add a lovely, light-hearted sparkle to special occasions such as brunches, sit-down dinner, cocktails and more. Zoya associates with India’s finest celebrity stylist Rhea Kapoor for the launch of this collection. Through a style digest in the form of videos on social media, Rhea shares her expert insights on selecting the perfect jewellery to complement different looks for these events.

“There was a time when Sunday’s were just a lazy holiday. Now the Sunday Brunch has become a regular event! Women are always asking me how to make a look work, or what to wear to events like this - ‘What is Resort Chic? How do you accessorize a traditional cocktail evening outfit?’ etc. The Zoya Style Digest is a series of videos where I share my recommendations for putting together and accessorizing looks for special occasions using pieces from Zoya’s versatile collections.”      

The delicate and minimalistic ‘Diamonds of Eve’ collection is created with brilliant cut diamonds and embellished with pristine south sea pearls, rubies, sapphires and emeralds. Each piece radiates purity and eternity presenting a work of art that is handcrafted to inspire, luxurious yet wearable. 

“My style philosophy has always been to create looks that tell a story, that are original and reflect the personality of the person who wears them. They should be memorable. I like Zoya’s jewellery because of the great investment the brand makes in each collection - their inspiration is global giving the pieces versatility and making them wearable across occasions. There is great focus on design, craftsmanship and the quality of stones in each piece. It’s like a precious, eye-catching fable.” Shares Amanpreet Ahluwalia, Business Head, Zoya, “We are delighted to collaborate with Rhea Kapoor, who perfectly embodies Zoya’s differentiated style philosophy and her international outlook that blends luxury with impeccable style. All our collections depict designs that go beyond the realms of the ordinary, creating pieces meant to be as cherished as the woman who wears them.”

The videos are shot by leading celebrity photographer Gaurav C. Bhatt, who says, “The Zoya Style Digest with Rhea Kapoor, is conceived as a series of videos that give women an opportunity to get advice on jewellery styling from India’s leading celebrity stylist in quick, easy to digest bites.”   visit www.zoya.in for more.

ABOUT ZOYA: Zoya, a chain of luxury diamond boutiques from the House of Tata, is both a product and a retail brand and is targeted at the discerning, design seeking woman who is international in her aspiration. Renowned for its precision craftsmanship, Zoya is one of India’s premiere diamond boutique jewellery brands. The store deals in opulent styled ranges, primarily in diamonds, apart from the traditional and fusion polki & kundan jewellery besides providing an unmatchable buying experience. The beautiful store showcases luxury in its most undiluted form.