Expectations from Akshaya Tritiya by leading Jewellers

by Shrutee K/DNS

Quote by Mr. Ishu Datwani, Founder, ANMOL - "Akshaya Tritiya is considered the second most auspicious day after Dhanteras for buying gold or jewellery. We are expecting good sales this Akshaya Tritiya as there is pent up demand post Demonetization & the money squeeze of Demonetization has also come to an end. This year, Akshaya Tritiya coincides with our annual Anniversary Sale period in April and as a brand, we are expecting a rise of 25-30% increase in sales this year due to this occurrence as compared to last year."

About- Anmol is a 30-year-old brand nestled in the high street of Bandra and is driven by the first generation entrepreneur Ishu Datwani who brings with him insightful views for the jewellery industry. Though the brand caters to the crème de la crème of the country, the brand competes with some of the national players.

Quote by Mr. Aditya Pethe, Director, WHP Jewellers - “Last 2 years have been bad for the industry. However, we saw a good footfall for Gudi Padwa, it being the Maharashtrian New Year and we are hoping an enthusiastic response for Akshay Tritiya too with an increase in footfall by 10 – 15. There has been a shift in the consumer’s mentality where they no longer restrict jewellery to just an investment option but identify it as an item of luxury. Though it will take years for this transition to take place but it has started and thus there is a shift in the buying pattern. People are opting more for light weight jewellery, diamonds and silver jewellery and bullion sales is relatively low.”

About - The brand is present across 21 locations across Maharashtra, Indore and Goa and experiences a footfall of 150 people on an average per store. WHP Jewellers has recently forayed e-commerce space and launched 2 brands 9Ratna and Izaara in the year 2016-17 inspite of the dynamic market scenario under the leadership of Aditya Pethe.

Quote by Samir Sagar, Director, Manubhai Jewellers - “The impact of Demonetization has started fading and business has resumed back to being normal. Gudi Padwa too had a good response. Last year, the gems and jewellery industry has seen a lot of ups and downs and thus this Akshay Tritiya is something that the entire industry is looking forward too. We are hoping for a good gold run this year on Akshaya Tritiya. Since it is coming on a Friday, we are expecting the festive spirit to continue right upto Monday and are hoping for a 10 -15% rise in footfalls.”

About - The 60 year old brand experiences massive footfall on a daily basis and is a true mass as well as class player and is known for gold jewellery. They are leading retailers for gold, jadau and kundan and diamond jewellery in Mumbai. A family jeweller with its essence deep rooted in tradition, family values and relations; Manubhai Jewellers believes in creating quality jewellery and building relationships with clients. The brand has been evolving with the changing needs of modern Indian woman while staying true to its traditional roots. With Hallmarked jewellery and IGI certification, the brand ensures that customers receive the best quality and service consistently.