Fbb’s World Shorts Day Campaign Receives Immense Response

-
 
by Shrutee K/DNS

Mumbai: fbb, the fashion destination of Future Group, celebrated World Shorts Day on 23 rd April 2017 across all fbb stores PAN India. The idea behind World Shorts Day was to create consumption for fashion, create a unique category which can see the scale of shorts and make every Indian aspire to wear shorts. Fbb has therefore trademarked world Shorts Day and every year on the third Sunday of April this day will be celebrated Pan India.

The campaign was split into phases where teasers to create curiosity in the customer's mind was created with #DropThePants, Launch of Worlds Shorts Day with Vir Das, #DropThePants Challenge to win a free pair of shorts and shop at fbb on  23rd April to win a trip to Goa. The campaign received great footfall at all fbb stores. 1.5 lac shorts were sold during this phase.  More than 3.5 lac registrations and over 3000 entries for #DropThe Pants contest. The Ads and post reached over 6.5 million consumers.
"WSD, our first ever Digital campaign, when conceptualized, we took an interesting challenge to go big on Digital only to target our audience that's majorly youth owing to shorts as a category. Celebrating it only on the digital ecosystem not only helped us reach the relevant audience but also helped drive business in a big way" quoted, Mr Pawan Sarda, Head- Digital, Future Group.

Fbb has created shorts as a category for the youth with this different and innovative campaign. This has created a trend especially with the generation that loves to follow fashion in the true sense.

About fbb: Fbb is the fashion hub of Future Group. India's Fashion Hub, has been the face of affordable fashion destinations in India since 2008. With a mission to make India Thoda aur stylish, its philosophy reinstates the fact that it doesn’t cost much to be stylish with fbb. It believes in aspirational value fashion. 

Comments

Post a Comment

Popular posts from this blog

सभी माओं को सुष्मिता सेन का संदेश: अब 'हाँ' अधिक बार कहिये

-
Image
इसमें कोई संदेह नहीं है कि सुष्मिता सेन ने अपनी दो सुंदर बेटियों , रेने और अलीसा को एक आदर्श मां बनकर बढ़ा किया है। वह उन्हें मजबूत और स्वतंत्र रूप में बढ़ा कर रही है जोह उनका ही प्रतिबिंब है। अपने दो दत्तक बच्चों के लिए सुंदर अभिनेता और मां सोशल मीडिया पर काफी सक्रिय हैं और हाल ही में बच्चों को   ' न ' कहने के मनोवैज्ञानिक प्रभावों पर अपने प्रशंसकों और माओं को एक संदेश देकर खुद का एक वीडियो पोस्ट किया है। इस वीडियो में , सुष्मिता इस बात की चर्चा करती है कि मातृत्व कैसे लोगों को बदलता है और कैसे उन्होने भी खुद को बदलते हुए एक माँ के रूप में अनुभव किया है। आगे बताते हुए , कि कभी - कभी माँ   अपने बच्चों के लिए अधिक सतर्क हो जाती हैं , तब भी जब यह वास्तव में आवश्यक नहीं है। इस बात से तालुक रखते हुए कि सुष्मिता ने भी अपने बच्चों के साथ ऐसा किया है ... सर्दियों में बहार खेलने से लेकर , तैराकी करने तक सुष्मिता काफी सतर्क रही
Read more

World’s 1st Tech-Enabled Courier Papers N Parcels Launched by 13-year-old Tilak Mehta

-
Image
by Shrutee K/DNS MUMBAI, July 18, 2018 :   Papers N Parcels, the brainchild of 13-year-old Tilak Mehta, is creating digital disruption in courier servicing. Bringing together the power of technology with the world’s most efficient network of Mumbai d abbawalas , it was launched after a successful beta testing phase.  Papers N Parcels, the app-based courier service, has tied up with the Mumbai Dabbawalas to leverage the award-winning network of over 5000 dabbawalas  for door-to-door delivery and pick-up of packages within Mumbai City limits. Every dabbawalla who doubles up as a courier boy, carries an Android phone loaded with the Papers N Parcels app to take orders for pick-up or delivery. To use this service, people need to download the app and schedule their time. Speaking on the launch, Tilak Mehta, Founder, Papers N Parcels, said: “I always marveled at the swiftness and the efficiency of the dabbawalas food delivery network. I thought if this system could be replicated
Read more

Mayor praises the footballing talent of Mumbai as he announces young stars will travel to London

-
Image
  by Shrutee K/DNS Mumbai, 03 December 2017 : Four budding young footballers from Mumbai are set to head to London to train with Queens Park Rangers. The Mayor of London, Sadiq Khan, announced the names of the successful youngsters on the first day of his trade mission to India. Sadiq was attending the ninth annual finals day of the Mumbai Soccer Challenge and watched a challenge match to win the inaugural Mayor of London Cup. He confirmed that, for the first time in the scheme’s nine-year history, two girls as well as two boys will be heading to London. The Mayor was joined at the finals day by Bollywood screen legend and the co-owner of Mumbai City football club, Ranbir Kapoor, as well as the Chairman of Queens Park Rangers, Tony Fernandes. The Mayor of London, Sadiq Khan, said: “This initiative is another example of the close links between India and London. It has been fantastic to see the passion and skill of these young footballers, and to be able to annou
Read more