Malnutrition Mapping Project featured by Harvard Kennedy School

by Shrutee K/DNS

New Delhi – The Malnutrition Mapping Project, a joint effort by Amway and the Global Alliance for Improved Nutrition (GAIN), is now featured in a Business Partnership Case Study by the Harvard Kennedy School. Providing a detailed explanation of why partnerships like this one between Amway and GAIN are so important, the case study also highlights the benefits of the data generated by the Malnutrition Mapping Project.

“Malnutrition is a complicated issue and the more than two billion people worldwide who are affected by this condition benefit greatly from carefully organized efforts,” said Dominic Schofield, President, GAIN Canada and Senior Technical Advisor of Policy and Programs. “Our partnership with Amway is a great example of how companies can help address global issues.”

Together, Amway and GAIN developed an interactive map that shows the multiple burdens of malnutrition including impacts on undernutrition and overweight/obesity in nearly every country around the world. The map unites over 50 indicators drawn from a range of national and international statistics describing the risk factors and consequences of malnutrition which can help lead to the development of more effective solutions.

“The Malnutrition Mapping Project and our partnership with GAIN are key components of our efforts to understand and address the issue of malnutrition around the world,” said Jeff Terry, Global Head of Corporate Social Responsibility for Amway. “The first step to addressing any issue is to understand it and that’s why Amway has invested in this research and is actively educating people about malnutrition. We know that malnutrition can be prevented and now hundreds of thousands of our Amway Business Owners, employees, friends and family members are actively contributing through the Nutrilite™ Power of 5 Campaign to help malnourished children and their families live healthier and better lives.”

Amway and GAIN partnered through the Scaling Up Nutrition (SUN) Business Network, which includes 350 business partners and operates in 29 countries.

About Amway

Amway is an $8.8 billion direct-selling business based in Ada, Michigan, USA. Top-selling brands for Amway are Nutrilite™ vitamin, mineral and dietary supplements, Artistry™ skincare and color cosmetics, eSpring™ water treatment systems and XS™ energy drinks – all sold exclusively by Amway Business Owners. Global sales in 2016 made Amway the No. 1 direct-selling business in the world, according to the 2017 Direct Selling News Global 100. The company’s annual sales figure includes revenue from direct-selling operations and other business holdings.  For company news, visit globalnews.amway.com

About Amway India

Amway India is a wholly owned subsidiary of Amway with headquarters located in Ada, Michigan, USA.  Amway is one of the largest Direct Selling companies in the world with presence in over 100 countries & territories.

Globally, Amway is over 58 years old, US $ 8.8 billion, manufacturer and direct seller of quality consumer goods. Amway’s innovation and industry-leading R&D has seen more than 1200 patents granted and another 500 patents pending.  Amway has nearly 1000 scientists across 75 research and development and quality assurance laboratories worldwide.

Amway India sells more than 130 daily use products across categories like Nutrition, Beauty, Personal Care and Home Care through Amway Direct Sellers who make personal recommendations regarding the use of distinctive quality products. Amway products are widely recognized and appreciated for their quality and value. These products are backed by a money back guarantee for 100% satisfaction of use.

Amway products are popular not just in India but across the world. Nutrilite is the world's No. 1 selling vitamins and dietary supplements brand. Nutrilite has established itself as a leading brand in the vitamins and dietary supplements category in India as well. Amway has signed Farhan Akhtar as the brand ambassador for the Nutrilite range in India to further promote the brand. Artistry is India’s No. 1 premium skin care brand. Amway India also offers ‘Attitude’, an entry level premium skincare and cosmetics brand targeted at India youth. The product range has been developed keeping the needs of Indian consumers into consideration. 

Amway India is aggressively entering newer categories. Most notably, the company has launched a Weight management program called ‘W.O.W.’ (Will over Weight) which has been really appreciated by the consumers in India. Recently, Amway has forayed into the consumer durables segment with the launch of a premium cookware range Amway Queen and the Energy Drink and Sports Nutrition segment (Whey Protein) with XS.

Amway’s manufacturing facility in India is located at Nilakottai in the Dindigul district of Tamil Nadu. This is Amway’s third manufacturing plant located outside of USA. The other plants are located in China and Vietnam. Amway India’s Plant in Dindigul district has achieved LEED ‘Gold’ certification by US Green Building Council (USGBC) which showcases our leadership in sustainability in the industry.

Amway India has been conferred with the ‘CSR Leadership Summit & Award’ in the category of ‘Promoting Employment for Specially-abled’. The company was recently awarded the ‘Great Place to Work 2017’ in recognition for the outstanding workplace culture.

About GAIN

The Global Alliance for Improved Nutrition (GAIN) was launched at the UN in 2002 to tackle the human suffering caused by malnutrition. GAIN is a global, Swiss-based foundation that mobilizes public-private partnerships and provides financial and technical support to programs that improve access to nutrition by over 800 million vulnerable people. GAIN also supports improved maternal and infant health by promoting breastfeeding and specialized products for infants over six months and young children. In addition, they partner with local businesses to improve the quality of food along agricultural value chains.