THE TIMES GROUP (BCCL) FORAYS INTO BEAUTY SEGMENT
by Shrutee K/DNS
Mumbai, April 17th 2019– Bennett, Coleman & Co. Ltd., one of India’s
leading multimedia companies, announced its
plans to enter the beauty segment with its legacy brand – Femina. The company
has formed a new division, (Times Lifestyle Enterprise), that will launch Femina FLAUNT into the beauty
salon segment. Sandeep Dahiya (Director – Brand Extensions, BCCL) has been
appointed the CEO of the new entity, and would be responsible for exploring and
driving growth for the venture, while continuing to lead Brand Extensions at
BCCL. Further, the company has roped-in Dinesh Bhat (formerly with Unilever
India) as the COO for the venture. Dinesh will report into Sandeep.
The company plans to open its first unisex
COCO (company-owned, company-operated) Studio Salon in Mumbai within the first
half of 2019.
Announcing the development, Mr. Vineet Jain, Managing Director – the Times Group, said, “Our entry into the beauty
segment is in line with the group’s philosophy of continuing to invest in newer
and future growth opportunities. We have many legacy brands within the group,
like Femina, Filmfare and Miss India, amongst others, and this venture would
explore relevant, sustainable and scalable business models around these brands
in the retail & lifestyle space.”
Speaking about the venture, Sandeep
Dahiya, CEO - Times Lifestyle Enterprise &
Director – Brand Extension, BCCL, said, “Beauty
is an exciting, and a rapidly growing category in India, and we’re confident of
making a significant impact in this
category through differentiated service offering, personalized consumer
engagement, and best-in-class brand alliances.
He further added, “The venture will follow a hybrid model of growth in this
segment, starting with COCO salons, and
simultaneously expanding through a robust
franchise program, to create a footprint of over 100 salons in the first 5
years.”
The entry in the
salon segment, follows Femina FLAUNT’s successful foray into the consumer
products space with Shoppers Stop in 2015, across core fashion categories. Today, Femina FLAUNT is already available across
6 categories – apparel, footwear, handbags, accessories, fragrances &eyewear.
The brand is today available in more than 60 Shoppers Stop stores, across India
and in over 300 eyewear stores. Within 36 months of launch, Femina FLAUNT range
of products have already had a cumulative mrp sales of over Rs. 200 million.
About Femina Flaunt: Femina,
one of BCCL’s flagship brands has extended itself into consumer space in 2015,
through its retail identity, ‘FLAUNT’ – a contemporary fashion & lifestyle
brand. Femina FLAUNT offers a chic wardrobe for today’s young, modern woman,
who wants to step out in style, every time. With over 200 styles and more than
10,000 products, the Femina FLAUNT range is available in over 60 Shoppers Stop
stores in over 20 cities. Femina FLAUNT is today present across multiple
categories – Apparel, Footwear, Handbags, Accessories, Fragrances and
Eyewear.
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