ACEF Global Customer Engagement Forum and Awards will be organized with the Focus on Artificial Intelligence

by Shrutee K/DNS

18^th April 2019, Mumbai: Research Agencies are forecasting trillions of dollars in annual impact from artificial intelligence, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations. ACEF is about to organize its forum with the focus on Artificial Intelligence like Leveraging AI for Branding, Marketing, Advertising, Media, Security. The event is to be held on 25th April 2019 at Hotel Westin, Mumbai. The theme for this year’s happening would be “Artificial Intelligence for Enterprises - “Accelerate 10X”. Many senior level professionals from marketing, branding, and marketing agencies are expected to attend the event.

In the event the speakers like Vivek Bhargava (CEO-DAN Performance Group), Arvind Jain(CEO-NetBiz Systems Pvt. Ltd), Haresh Nayak(Group MD-Posterscope Group, SE Asia), Fabian Cowan(Director-Posterscope India), Abraham Thomas(CEO-CEO), Trishneet Arora(Founder and CEO-TAC Security Solutions), Vishal Singhal(Co-Founder & AI Evangelist-CellStrat), Ahmed Aftab Naqvi(CEO & Co-Founder-Gozoop Online Pvt Ltd), and Rajiv Pandey(Head – IT Strategy & Solution-Tata Motors Limited)  will enlighten the participants with their knowledge and experience apart from that individuals and organizations will be recognized for brilliance on branding and marketing.  The region’s top companies and brand marketers will redefine how to assemble and prolong great brands amidst rapid cultural and technological change. The event will provide elite spectators of senior marketing executives.

The limelight of the 8th Edition of ACEF Global Customer Engagement program is the recognition of Brands/Agencies/Marketers for their campaigns, creative, activities using various mediums of Marketing along with Excellence in Artificial Intelligence. Organizations have the opportunity now to be proactive in advancing knowledge & capabilities before their competitors beat them to it. AI can give marketers and brands superpowers. Marketers who take the initiative to learn and experiment with AI will be able to drive revenue growth, Increase productivity and efficiency, Generate greater ROI on marketing spend.

The jury for the Global Customer Engagement and AI awards is invited from all over the world. The jury panel is as per follows:  K V Sridhar(Founder & Chief Creative Officer- Hyper Collective), Sergio Spaccavento(Executive Creative Director- Conversion (Italy), Subhobroto Chakroborty(Founder- Thedigitalfellow), Bobby Mcgill(Founder And Publisher- Branding In Asia), Dan Mikkin(Partner- Brand Manual (Estonia), Vani Gupta(Co-Founder & CEO- Benddit & Ex. Marketing Director-Pepsico India), Ashutosh Inamdar (Head of Strategy- Lupin Global), Avinash Oza (Zonal Marketing Manager- Mahindra Tractors), Sanjeev Shukla(Chief Marketing Officer- Muthoot Pappachan Group), Jacqueline Mundkur (CX Thought Leader & Sr. Advisor- Transaction Square), Harshvijay Amarnath (Brand Head and Sustenance Marketing- Godrej Properties), Mandeep Singh Gulati(DVP Marketing And Digital Experience- Aegon Life), Sujan Roy(Head -International Business, Passenger Vehicles- Tata Motors), Rishi Pathania(Head-CSR- UPL Ltd), ROSHNI DAS(Marketing Director- Intel India), Ruchika Bhardwaj(AGM Marketing- Mobiistar), Vikram Kharvi(VP- Adfactors PR). With over 750 entries from over 220 Clients/Agencies, the jury this year has a tough time to select the best of the best and promote them on the global platform through its PR Activities.

ACEF program is founded in 2012-13 and is organized by a team of professionals from India, Srilanka, and UAE and is guided by the Advisory Members from Branding, Marketing and Creative Agencies based in India, US, Australia, Singapore, UAE, and Srilanka. Our programs are focused on Customer Engagement Activities, Branding, Marketing, CSR, Rural Marketing, Properties (Hospitality & Real Estate), HR and are planned for India, Srilanka, GCC Continent, and Asia Pacific Regions. They help professionals discern what solutions change managers have found obliging. We help stay rationalized on the current methods and tools and help to network with colleagues and solution providers. They help in learning new trends, best practices and case studies, to get a better picture of where the industry is headed. ACEF Forums features in-depth discussions into the increasingly important "engagement" aspect of connection. It is one thing to know the customer and yet another to know how to engage each one of them. ACEF helps participants to generate brand recognization, increase sales growth, boost employee morale, and obtain a third-party endorsement.

Mr. Agnel W. D’souza the project director feels this affair will help the professionals to grow and discover solutions from the information shared by the expertise. It will update them on the current topics and the recent business methods and tools. The participants can get a brief of new trends, best practices, and case studies so that they can get a clear picture of practices followed in the industry. The prominent thing that the participants will learn is about their clientele and the tactic to engage with them.