Scentials Launches Skin Care brand“ARIAS” with Lara Dutta
15th, April, 2019:Foraying into the realm of skin care, Scentials Beauty care
and Wellness Pvt. Ltd. has announced the launch and unveiling of the skin care
range – Arias,crafted by former Miss Universe and renowned Bollywood actress,
Lara Dutta. Arias is a complete skin care brand catering to the various skincare
needs of women.The brand is a culmination of Lara’s rich experiences as an
actress, model, mother and an entrepreneur.
In a segment that has predominantly been ruled by fairness products,
Arias comes as a welcome respite with its range of products catering to all
skin types instead of conforming to the stereotypes.Driven by her rich
experience spanning over two decades, the brand is Lara’s strife towards making
the modern-day woman realize that they should prioritize skin care and embrace
their true beauty.
Dr. Geetanjali Shetty, a renowned dermatologist who has worked with some
of the top skin care brands in the world, has worked with Lara from day 1 to
help create this exciting offering for the consumers. Sharing an insight into the inception of Arias, Lara Dutta remarked, “Since my pageant days, I have been keenly
following the trends of skin care that has shaped up the general attitude of
women towards their own skin. Through Arias, I aspire to bring women closer to
their own skin, prioritizing its care and embracing its true beauty. With
Arias, I wish to drive the cause of beauty at its very essence. I hope Arias
will inspire women to focus on their skin care, and celebrate their inherent
beauty.”
Dr. Geetanjali Shetty, who has
formulated the products, said
“Arias skin care products have been created keeping in mind the various
challenges towards maintaining healthy skin. Arias products are vegetarian,
paraben-free, have no harmful chemicals and are cruelty-free. We have used
ingredients such as Neem, Matcha green tea, Pomegranate extract which are great
for your skin.” The Arias range for women consists of 11 products including facial
toners, face washes and masks, serums, and day and night creams. The brand
holds a special place in Lara’s life and she envisions to strike a chord with
the modern-day woman, spreading herideology of ‘beauty at
its very essence’ through her maiden collection.
Available at: Amazon.in
Price Range: Starting from Rs. 290/-
onwards.
About Scentials: ScentialsBeautycare and Wellness Pvt Ltd. is a consumer goods organization that has
entered into global licensing agreements with some of the most successful
celebrities in the field of sports & entertainment to design, develop,
manufacture, market and distribute a range of personal care and skin care
products.
About
Arias: Arias is a skin care brand
by former Miss. Universe &
popular Bollywood actress Lara Dutta. Arias brings to you an exquisitely
crafted skin care range formulated by renowned dermatologist – Dr. Gitanjali
Shetty. The brand Arias is synonymous to Lara, her philosophy and approach to
life.
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