Anita Dongre Presented “An Urban Folk Tale”

FASHION/LIFESTYLE

Anita Dongre

Presented

“An Urban Folk Tale”

(The Jaipur Bride Diaries Vol. III)

Wills India Fashion Week 2014

An Urban Folk tale unfolds yet another chapter in the journey of Anita Dongre’s muse and the alluring ‘Jaipur Bride’- Nayantara.

This time, we see her embarking on a musical adventure to the charming locales of Europe, soaking in the flavours of world music. The collection showcased glimpses of what she had packed, modern silhouettes and accents subtly combined with elements of folk and rich Indian weaves- a collection befitting the rich sartorial tastes of Princess Nayantara, the luxe-nomad.

Modern mystic drama flowed as Anita Dongre’s two labels- Anita Dongre Iinterpret and Grassroot synergised for a collection that brought alive an “Urban Folk Tale” reflecting Nayantara’s personality – contemporary chic sprinkled with Indian kitsch. Models sashayed down the runway flaunting digital prints in silk knits, georgettes and chiffons which graciously flirted with the enchanting symbols of folk creating voluminous, flowy and relaxed contemporary silhouettes- much in tune with the effervescence of Nayantara. Silver jewellery from Pinckity by Anita Dongre and select pieces from Anita’s personal collection added to the boho charm being displayed on the ramp.

Inspiration was drawn from the intricate sikri work of the forts and palaces of Rajasthan and was beautifully highlighted by multi coloured folk beadwork for a collection that spells gypsy mod. From intriguing motifs and folk-inspired art, to the old world charm of the sikri draped in modern styles, the prints splashed the collection with warm  hues of indigo, olive, plum, and chocolate making for a decadent boho delight

Grassroot- the sustainable fashion movement by Anita Dongre, spun an eclectic storm with specially hand-woven silk ikats spiced up with an innovative twist with a range of long asymmetric jackets, tunics, gowns, and skirts, defining the style meter for the boho princess Nayantara where she beautifully marries the timelessness of tradition with the simplicity of contemporary design.

 

Commenting on the collection, Anita Dongre says, “My muse Nayantara takes off on an exciting musical sojourn with this collection. Her style resonates with gypsy charm and she effortlessly combines the contemporary boho luxe sensibilities of Anita Dongre Iintepret with the classic splendour of Grassroot. An Urban Folk Tale celebrates this modern woman with relaxed and easy silhouettes, an infusion of prints, dash of folk and highlighted with the timelessness of Indian weaves”