William Penn OFFICIALLY APPOINTED German design brand LAMY in India.

WILLIAM PENN APPOINTED OFFICIAL DISTRIBUTOR FOR LAMY IN INDIA

William Penn, a pioneer and market leader in the premium and luxury writing instruments and accessories sector, has been appointed as the official distributor of the renowned German design brand LAMY in India.

Lamy is an independent family business founded by C. Josef Lamy in Heidelberg, Germany in 1930. The LAMY brand was established in 1952 and has since expanded to 60 countries around the world. It entered the Indian market in the year 2002. LAMY is one of the major German design brands of international prominence and right from the outset has proved its innovative prowess with its groundbreaking designs. The brand stands for innovation, quality and modern design and with the brand promise ‘No Design Writes Better’ clearly expresses the key principle underlying the functional design of its high quality products.

Announcing the official appointment of William Penn, Mr. Ralf Krueger, Head of the Export Business - LAMY said, "Our strategy is to continue to bring new and exciting products to the writing instruments arena in India by focusing on innovative and revolutionary products. Our dynamic new distribution arrangement with William Penn will enable us to do that. William Penn, with their pan India presence and retail network, will provide the kind of marketing and distribution expertise we need to build a strong presence and reach consumers in India."

Commenting on the association, Mr. Nikhil Ranjan, CEO - William Penn said, "We are proud to be associated with Lamy now. William Penn, being the pioneer for retailing writing instruments in India, is perfectly positioned to understand the market and the demands in various segments. Our market understanding together with LAMY’s brilliant writing instruments is the perfect combination for success. We look forward to a long and fruitful association.”

William Penn and LAMY have been associated through a retail affiliation for over a decade, an association that aided in the growth for the brand LAMY in India.

William Penn will also introduce the LAMY Hologram on the product box that will aid customers in establishing the genuineness of the product in the Indian market.

LAMY is further expanding its pioneering role in the Indian writing instruments market – and not just as market leader in Germany, but also as a German design brand whose products hold a special position around the world. Located in Heidelberg, the company constantly excels with innovative ideas, the highest quality and modern design. Many of the typical characteristics of the Lamy design like: clear forms, minimalism, functionality and ergonomics come from the Bauhaus movement. Lamy is expanding its position as an ambassador of quality "Made in Germany" in its 13 regions of focus. Lamy even received an award to this end in 2013: the "Markenpreis der Deutschen Standards" [German Industrial Standard Brand Award], chosen by a top-notch jury in the compendium "Brands of the century – Lighthouses in the sea of brands". With this

award, Lamy is one of the 250 German brands that "emblematically reflects its entire class", also acting as a representative of German quality and design around the world.

About William Penn:

William Penn is one of the world’s biggest multi-brand retail chains for premium and luxury fine writing instruments. The retail chain features over 20 well-known international brands such as Sheaffer, Caran d’Ache, Lapis Bard, Lamy, Sailor and many more world renowned names. William Penn also retails top quality men’s accessories from international brands like Dalvey, Lapis Bard and Sheaffer. William Penn currently has 26 outlets spread across Bangalore, Mumbai, Delhi, Hyderabad, Chennai, Kochi, Kolkata and an online store www.williampenn.net