Jabong launches exclusive designer collection by India’s top fashion designer Rohit Bal
CORPORATE/FASHION
Jabong launches exclusive
designer collection by India’s top fashion designer Rohit Bal
Actress Shraddha Kapoor
walked the ramp adorning the collection
Mumbai, 15th April, 2014: Jabong.com, India’s leading online fashion
destination, in association with renowned Fashion Designer, Rohit Bal today
unveiled the “Rohit Bal for Jabong” collection at the Palladium Hotel, Mumbai.
The evening saw the launch of this exclusive designer wear collection for women
via a fashion show that had models strut for the guests in Rohit Bal’s
creations. Actress Shraddha Kapoor walked the ramp donning a gorgeous ‘Rohit Bal for Jabong’ ensemble during
the launch.
From the time when Indian fashion was first defined,
the iconic name Rohit Bal has been synonymous in the light of some most
exquisite cotemporary shades of ethnic India. Deeply rooted with this ideology
and creating some of the finest and most chic apparel, Jabong decided to take
the fashion quotient a few notches higher with this association. This is the
first time that Delhi-based designer, Rohit Bal known primarily for his heavily embellished ethnic
wear for men and women, will be designing exclusively for any online fashion retailer.
Rohit Bal’s collection brings a unique charm with
delicate detailing and high design. The collection reflects his brand belief of
beauteous anarkalis and prolific use of net and cotton with decorative motif
embroidery and block prints. Whilst at one end, it highlights Rohit Bal’s
biggest strength of creating magic with natural shades of white, cream and
almond, on the other end it depicts his interpretation of popular color shades
of fuchsia, orange and yellow. The collection is an honest attempt in making
Rohit Bal’s Signature Designs affordable and accessible to the diverse and
discerning buyers in India. The collection priced at Rs. 5999 and upwards, features
the trendiest styles composed of anarkalis, lehanga cholis, sarees and chudidar
kurtas. The line offers must-have pieces for every occasion and the perfect
standout accent to both daytime and evening looks.
Commenting on the association, Arun
Chandra Mohan, Founder & CEO, Jabong.com said “This
launch comes in response to the increasing popularity and demand of designer
clothes on our website over the past few months. Celebrating the craft of
fashion with the eminent designer himself, we are proud to launch the exclusive
collection ‘Rohit Bal for Jabong’. His collection is an incredible assortment
which will cater to the growing demand for what’s new and next in designer wear
for women.”
Rohit Bal during the collection launch said, “I
am really excited to launch the new collection – ‘Rohit Bal for Jabong’. This
marks a terrific new phase of my creativity while allowing me to meet the
demand for designer collections in the massive Indian market. Online retail is
the future and this platform enables me to reach out to an entirely untapped
market of young, fashionable buyers. I look forward to a long relationship with
Jabong and present several new collections. For me, this is the future of
fashion.”
Jabong.com over the last few years has clocked not only
the loyalty of its customers but has also grown strength by strength earning
customer testimonials. Today, with the widest assortment, Jabong has become a
one stop shop for all fashion needs. Jabong.com today exudes this vision of
being India’s leading online fashion retailer with all its associations and expansions.
To shop the latest collection, please
visit www.jabong.com. Follow Jabong on
Twitter @JabongIndia and find Game4u on Facebook at www.facebook.com/myjabong
About Jabong.com
Jabong.com
is India’s favourite fashion multi-brand-store and caters to the fashion
aspirations of modern India. With more than 1000 on-trend international
high-street brands, sports labels to Indian ethnic and designer labels, there
is everything and more for a consumer to choose from. The choice is huge. Read,
over 125,000 styles. Besides collaborations with designers, international
labels, Jabong.com also associates itself with major Bollywood blockbuster and
brings in the new wave in fashion trends. Jabong.com offers innovative services
like express delivery, 30-day return policy, open box delivery for prompt
delivery and efficient service.
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