BIG MAGIC unveiled a fresh new look & channel identity
ENTERTAINMENT
STRATEGIC FOCUS ON
LAUGH OUT LOUD WITH BIG MAGIC
STRATEGIC FOCUS ON
CUTTING EDGE DIFFERENTIATED COMEDY CONTENT
by Shrutee K /DNS
Mumbai, June 24, 2015: BIG MAGIC, poised
to be the ultimate comedy destination from Reliance
Broadcast Network Limited launched a fresh new look and channel identity. The content
as part of the renewed strategic vision will be unpredictable, cutting edge, quirky,
contemporary, surprising, differentiated, hilarious and entertaining;targeting families,
but predominantly the male audience.
With
original content including a high degree of humour, BIG Magic viewers will enjoy
shows in the sitcom, non-fiction space, focused on building iconic characters
which are stand out, quirky and funny. The content offered will be platform
agnostic with a large play in the digital and mobile medium.
The
logo unveiling saw the presence of popular BIG Magic stars namely Kiku Sharda aka Akbar and Delnaaz Irani aka Rani from Akbar
Birbal; Saloni Daini, Ami Trivedi, Iqbal Azad, Dharmik Joisar, Sushant Mohindra
of the recently launched show Tedi Medi Family; Upasana Singh aka
Tarawanti and Gaurav Sharma aka
Pappu from Total Nadaniyaan amongst others.
Talking
about the innovation and change, Mr.
Paritosh Painter, Network Creative Director, Reliance Broadcast Network Limited,
said,“At
BIG Magic, we strive to offer comedy content that is fresh, surprising,
unpredictable and fully over the top. In line with our new campaign, we will continue our commitment to offer
a comical line up of hilarious sitcoms, surprising and unpredictable short formats
on topical issues, laugh out loud weekend special and festive specials.”
Commenting
on the new logo and campaign, Mr.
Tarun Katial, Chief Executive Officer, Reliance Broadcast Network Limited
said, “It has been a great year for BIG
Magic since its launch last year and we are positive that our fresh, contemporary,
over the top, quirky positioning will help in amplifying the overall channel
outlook. Our clear objective is to make viewers laugh out loud and build iconic
characters in the comedy space. With original content targetedat metros and non-metros, both long and
short formats, BIG Magic is focused to provide nothing but
unique and edgy comedy through its content to make people laugh out loud.”
BIG
Magic is available across all DTH players as Tata Sky, Airtel, Videocon, DD
Free Dish, Dish TV, Reliance Digital TV along with all cable operators as
Hathway, Incable, Digicable, DEN, 7 Star, ABS, Siticable, Star Broadband and
GTPL amongst others.
About
Reliance Broadcast Network Limited
Reliance Broadcast Network Limited is a media and entertainment
company with interests in radio, television and television production. The
Company houses: 92.7 BIG FM - India's No.1 FM Network with 45 stations,
reaching over 4 crore Indians each week; BIG MAGIC – which has built strong
brand equity as a Comedy Channel and is positioned as the one stop destination
for humor,BIG MAGIC Ganga – the No. 1 regional Channel of Bihar and Jharkhand;
BIG MAGIC International – a channel targeted at the Indian Diaspora in the US
and Canada; BIG Thrill – the destination for action entertainment; and BIG
Productions – its television content production division. For more information
log on to www.reliancebroadcast.com
Comments
Post a Comment