Fermenta Biotech launches public awareness portal ‘Vitamin D guru’

PHARMA/HEALTH

Fermenta Biotech Limited launches an innovative vitamin D 

public awareness portal ‘Vitamin D guru’   

by Shrutee K/DNS

Mumbai, June 2015: There’s a healthy reason for one and all to enrich their lives with vitamin D as Fermenta Biotech Limited launches an innovative public awareness portal www.vitamindguru.com dedicated to spreading awareness about the vital vitamin D and its numerous health benefits. Stepping into the cyber world with the launch of ‘Vitamin D guru’, Fermenta is at the forefront of taking up this initiative of educating people about the importance of vitamin D, the reasons and outcomes of its deficiency and strongly encouraging discussion with one’s healthcare advisor to know more about this sunshine vitamin.

With recent studies revealing that an astonishing 69% of Indians suffer from vitamin D deficiency and a further 15%found to be vitamin D insufficient, the need for increased awareness and proper guidance is clearly felt. Through Vitamin D guru, Fermenta endeavours to unlock access to the attention of millions of internet users and encourage them to discuss its benefits, deficiency related issues and prevention in consultation with their health care advisors.

The site has an impressive amount of content diligently categorized under sections such as ‘Daily dose’ that suggests various sources of vitamin D ranging from the most abundant ones like sunlight exposure to  intake of vitamin d containing food stuff such as eggs, mushrooms, fortified cereals, cod liver oil. Useful bits of information including a vitamin D deficiency checker, ‘Fun in the sun’, ‘Sun blog’ and other sections that focus on a holistic approach in understanding vitamin D are some of the highlights of this website.  Vitamin D guru also aims to build a community of vitamin D conscious health users who can share their experiences with others through this thoughtful e-initiative.

Vitamin D is a fat-soluble vitamin produced when ultraviolet rays from sunlight strike the skin and trigger its production in the body. It is also naturally present in a few foods. But it can be added to other food items thus creating fortified food. It is also available as a dietary supplement in a plethora of formulations. Vitamin D guru is slated to be a guide focused on disseminating health tips and specific inputs on this multifaceted product. It is a well-known fact that vitamin D is vital not only in maintaining bone health, but also plays a significant role in managing a plethora of health issueslike diabetes, cancer, depression, multiple sclerosis and many more.

Mr. Prashant Nagre, Chief Executive Officer of Fermenta Biotech Limited shared, “We are excited about this new addition to Fermenta’s outreach.  Through ‘Vitamin D guru’, we aim to spread vitamin-D related awareness while engaging with health-conscious individuals and ensuring no one is deprived of the vital nutrient.  We felt there could not have been a better time than this summer to know more about the sunshine vitamin. Fermenta has always been on a constant look out for opportunities to add value to our stakeholders and the community at large. With our unfailing commitment to research and development in this field, reaching a wider base of individuals through a knowledge intensive web portal, ‘Vitamin D guru’ is a logical step and a dream initiative of Fermenta. ”

About Fermenta Biotech Limited:

Fermenta Biotech Limited (FBL) is a Bio Pharmaceutical Company dealing in vitamin D3 manufacturing, specialist enzymatic biotechnology products, niche pharmaceutical APIs and biotechnology based environmental solutions. 

Established in 1986, a subsidiary of DIL Ltd (formerly, DupharInterfran Ltd), FBL has emerged as the only manufacturer of Vitamin D3 (Cholecalciferol) in India and among the top few manufacturers in the world. 

FBL has emerged as a dependable supplier to more than 300 companies across India. Internationally, FBL has a growing footprint and conducts business directly or through third parties in over 50 countries across the globe including the US, UK, Germany, China, Saudi Arabia and New Zealand among others. For more information visit www.fermentabiotech.com and follow us @fermentabiotech on twitter.