NIVEA MEN Launches new Product NIVEA Body Deodorizer with Bollywood star Arjun Rampal
LIFESTYLE / PRODUCT LAUNCH
Arjun Rampal
launches unique
NIVEA MEN Body Deodorizer for
the Indian Male
BY Shrutee Kate/DNS
Mumbai (India), June 13, 2015: Bollywood
star Arjun Rampal, face for the NIVEA MEN range of products, launched its new
product, the NIVEA Body Deodorizer. “It is a unique product and I am happy that
finally a world leading brand like NIVEA MEN has decided to customize its products
for the Indian market, said Arjun
Rampal. The Body Deodorizer gives me
day long protection from bad body odour with just one use and I no longer have
to worry about having to freshen up at every shoot”, he added. The new NIVEA
Body Deodorizer has been developed in the high tech research labs of Germany’s
Beiersdorf AG, the world leader in Skin Care and the parent company of NIVEA,
and the testing and refining of the formulation and packaging were done in the
labs of NIVEA at Sanand, Gujarat.
So when is
a deodorant not a deodorant but a deodorizer? “When it is not about spraying on shirt, but about using it directly on
skin. It’s not about re-spraying after every 2 – 3 hrs, but about spraying just
once a day in the morning for day long odour control”, replies Rakshit Hargave, Managing Director of NIVEA
India. “Where ordinary deodorants
require the consumer to use them multiple times during the day, The NIVEA MEN
Body Deodorizer has the intrinsic capability of being able to prevent bad body
odour (BBO) for the entire day, through just a single use”, he adds.
No more
having to run-off to the bathroom and spraying yourself before stepping out for
a meeting or going in the lift. No more having to constantly feel insecure
about your body odour and people’s reactions to it. One spray at the beginning
of your day and you are done for the day! Smell good, feel good and perform
great!
Another
endearing property of the NIVEA MEN Body Deodorizer is its skin-protection
ability. Elaborating on this Rakshit says, “The
skin-friendly deodorizing formula is the best ever from NIVEA, formulated after
years of research and insights into the Indian Male Skin type and its specific
characteristics”.
The NIVEA
MEN Body Deodorizer will be available in 120 ml gas free packs with two
distinct fragrances Ice Cool and Energy. Priced at Rs. 250, the roll out begins
with modern retail outlets in Mumbai and Delhi and then to other top metros of
India over the next one year. NIVEA has developed
a communication program for the Body Deodorizer centred on the theme of
#BanBodyOdour. Based on this theme NIVEA is unleashing an integrated 360°
marketing campaign across Television, Print, Digital and Social Media.
“I feel very strongly about bad body odour
and completely advocate banning it from our lives”, says Arjun. “People have to realise the bad body odour is not only punishing their
friends and colleagues, but is also affecting them by alienating them from
their social and professional circles”. “While most competition brands are about
fragrance & social attractiveness, majority consumers use a deodorant to
mask body odour. They spray deodorants on shirt as perfume surrogate. Body
Deodorizer from NIVEA MEN is a new age product designed to be used on skin and
gives day long odour protection in one use”, says Sunil Gadgil, Director-Marketing for NIVEA.
The NIVEA
MEN brand is one of the key players in the Rs. 1800 crore deodorant market with
close to 11% market share in modern retail. The brand’s product range includes
NIVEA Men Face Wash, NIVEA Men Face moisturizer, NIVEA Men shower gels, NIVEA
Men deodorants, NIVEA Men After shave, and NIVEA Men shaving cream. For more
details, click on http://www.niveamen.in
NIVEA
India, founded in 2005, is fully integrated
with the international supply network and also has a network of third party
manufacturers to cater to the skin and personal care needs of the Indian
market. The factory will bring the NIVEA brand closer to the market and address
Indian consumer needs faster. NIVEA’s product range in India includes bath care, body care,
deodorants, face care, men's care and lip care.
About Beiersdorf AG
Beiersdorf AG is a leading producer of innovative,
high-quality skin care products and has over 130 years of experience in this
market segment. The Hamburg-based company has over 17,000 employees worldwide
and is listed on the DAX, the German benchmark equities index. Beiersdorf had
sales of €6.3 billion in 2014. NIVEA, the world’s No. 1 skin care brand*,
is the cornerstone of the company’s brand portfolio, which also includes brands
such as Eucerin, La Prairie, Labello, and Hansaplast. Beiersdorf’s wholly owned
affiliate tesa SE, another globally leading manufacturer in its field, supplies
self-adhesive products and system solutions to industry, craft businesses, and
consumers.
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