VitrA introduces latest Memoria Black series

LIFESTYLE

State of the 

Art Memoria

 Collection 

from VitrA

by Shrutee K/DNS

VitrA, the leading bathroom solutions brand of Eczacıbaşı Building Products Division in Turkey introduces its latest Memoria Black series. The series is designed by the world renowned designer Christophe Pillet. A multi disciplin aire designer involved in many fields, from product and furniture designing, interior decoration and architecture to scenography and artistic direction, Christophe Pillet has gained international acclaim for the wide range for his exceptional work. With Memoria Black, the designer has returned to his outstanding Memoria series for VitrA.

Slim profile, gracefully angular forms and with a masterful play on nuances, the series’ components are complemented by smartly thought out details, adding up to an exclusive bathroom experience. A rich variety of modules in different sizes allows you to mix and match the units and position them any way you want which will help create your self designed bathroom. 

The open shelf unit of Memoria Black smoothly revolves on its hinges to reveal a mirror on its back side. Tall and slender, the dual purpose unit cuts a contemporary figure in its tasteful combination of patterned oak and matte black. Wide full extension drawers provide ease of use and ample storage space.

The functional details add distinction to the series with a touch of advanced technology. The deluxe anti fog mirror is a fabulous convenience for personal care after a shower. The magnetically attached mini magnifier enhances the functionality of the deluxe basic mirror while concealed LED lighting behind the mirror brings an artful glow to its immediate surroundings. To quote Pillet, as a designer he seeks to express “simplicity, timelessness and a touch of distant elegance.

About VitrA:

VitrA is a leading brand of Eczacıbaşı, a prominent Turkish industrial group. Eczacıbaşı, core sectors are building products, healthcare and consumer products. VitrA manufacturers 5 million units of sanitary ware, 350,000 bathtubs, 370,000 units of bathroom furniture, 3 million faucets and 2.5 million bathroom accessories every year.50% of production is exported to over 75 countries worldwide for sale in 150 exclusive showrooms and 2,000 sales points across the world.

About Eczacıbaşı Group:

Founded in 1942, Eczacıbaşı is a prominent Turkish industrial group with 41 companies, 11,730 employees. Eczacıbaşı, core sectors are building products, healthcare and consumer products. Globally, Eczacıbaşı has established itself among the world’s top providers of bathroom and tiling solutions for homes and commercial venues with its VitrA, Burgbad, Villeroy and Boch (Tiles) and Engers brands.