Bollywood superstar Amitabh Bachchan unveiled the LG G4 in India
GADGETS / NEW LAUNCH
LG BRINGS G4: THE MOST AMBITOUS SMARTPHONE
TO INDIA
Bollywood Superstar Amitabh Bachchan Launches G4 in India
by Shrutee K/ DNS
Mumbai, June 19th, 2015–LG Electronics India has launched it’s much anticipated, its first Leather and DSLR feature packed Smartphone, the LG G4, in India at a gala event at the NSCI Stadium in Mumbai. Bollywood superstar Amitabh Bachchan unveiled the LG G4 in a gathering of approximately 2,000 guests from across India at the launch of the eagerly awaited smartphone device. The G4 is a successor to the super successful smartphone, LG G3 and it further elaborates LG’s endeavor to provide high quality, consumer centric products to the consumers.
On the occasion,Mr. Soon Kwon, Managing Director, LG India said, “We are really proud to bring the LG G4 to India. With this smartphone, we are living up to our promise of Innovation for a Better Life. This is a fashionable, premium smartphone that is more focused on delivering a balanced user experience. With the G4, we are giving users a truly human centricdevice that combines the analog sensibilities with technologies that deliver real world performance. The G4 is by far the most ambitious phone from LG.”
Prior to the launch of G4 in India, as a part of LG’s largest-ever consumer experience campaign, the smartphone was given to select lucky users in the country to give them a first-hand experience of the device. LG received a tremendous response to this campaign as thousands of consumers across the country participated in it.
With the G4, LG is focusing on delivering a great photography and visual experience, comfortable elegance and a human-centric user experience. The LG G4 camera features a rare-in-smartphones F1.8 aperture lens which allows 80 percent more light to hit the image sensor than in the LG G3. The innovative camera module is paired with the new IPS Quantum Display that is better in every way than the innovative Quad HD display introduced to the world in the LG G3. The LG G4 embodies human sensibility that is clearly visible in its Slim Arc exterior design and graphical user interface.
Great Photography and Visual Experience
LG has designed the 16MP camera in the LG G4 to capture beautiful images, even under less than ideal lighting conditions. The camera module features a wide F1.8 aperture lens that allows 80 percent more light to reach the sensor. LG improved low-light performance even further with OIS 2.0, which doubles the performance of the improved OIS+ by expanding the range of image stabilization from one degree to two degrees on the X- and Y-axis and adding a third axis for the first time.
New for G4 and available only on G4 as yet,Manual Mode allows photographers the ability to exercise more artistic expression by letting them directly control the focus, shutter speed, ISO, exposure compensation and white balance for every shot. Advanced photographers can also save their photos in RAW format, in addition to JPEG, for more precise editing with no loss of details.
The advanced camera in the LG G4 is complemented by Color Spectrum Sensor (CSS), the first feature of its kind to find its way into a smartphone. CSS improves color accuracy by precisely reading the RGB values of the ambient light in a scene, as well as the infrared light reflected from objects. CSS uses this information to adjust the camera’s white balance and flash color to create images that are as close to what one would see with the naked eye. With Color Spectrum Sensor, no longer will reds appear as bright orange or whites as dull yellow.
For selfies good enough to frame, LG included an industry-leading 8MP front-facing camera for sharp, detailed portraits and group shots. Gesture Interval Shot improves on the original Gesture Shot feature by taking four shots spaced two seconds apart, increasing the chance of getting that perfect shot under the most difficult conditions. Triggering the shutter is as simple as opening and closing one’s hand twice in front of the camera.
Taking a quantum leap in display technology, the LG G4 is the first smartphone to use LG Display’s new 5.5-inch IPS Quantum Display, which offers 20 percent greater color reproduction, 25 percent improvement in brightness and 50 percent greater contrast. It is the first Quad HD display to employ Advanced In-Cell Touch (AIT) technology, which combines the LCD and touch sensor into a single layer to provide better color reproduction and touch sensitivity. This new display is calibrated for DCI (Digital Cinema Initiatives) standards for color expression, championed by top Hollywood studios.
Comfortable & Elegant Design
LG has paid special attention to the materials utilized in its newest flagship. The LG G4 is available in handcrafted, genuine full grain leather in three beautiful colors brown, black and red. The vegetable tanning process employed is an age old and the most valued tradition that requires skilled craftsmen to produce and dye the leather. The colors of the leather on the G4 are rich with warm tones that look authentic and improve in appearance over time. Most importantly, vegetable tanned leather is environmentally friendly and can be recycled easily, since no harsh chemicals are used. Other material options for the G4 rear cover include pure Ceramic White with 3D pat-terns, artisan-forged Metallic Gray as well lustrous, Shiny Gold.
The fashionable elegance of the LG G4 is a refreshing change from the uniformly flat, full metal designs that have become standard across the industry. The LG G4’s design is defined by the Slim Arc, which runs along its entire body, highlighted by a display with a subtle curvature. More than just a design accent, Slim Arc offers 20 per-cent better durability than a flat smartphone in face-down drops and gives the smartphone a more comfortable and secure feel in the hand.
The exterior design is also reflected in the smartphone’s user interface, which includes simple, naturally intuitive graphics. In the LG G4, the icon colors are more vibrant with icons that have rounded corners, consistent with the Slim Arc design. What’s more, the Smart Notice widget automatically changes its background and text color based on the home screen image selected by the user.
Power and Performance
With G4, the higher quality display doesn’t come at the expense of battery life. The LG G4 is equipped with a high-capacity 3,000mAh removable battery, a rare feature in to-day’s high-end smartphones. Combined with the benefits offered by the snappy yet energy-thrifty Qualcomm® Snapdragon™ 808 processor with X10 LTE, the LG G4 has no trouble getting through a full day of normal use. In fact, the LG G4 is estimated to last 20 percent longer than the G3, from the same capacity battery.
Human-Centric UX
The LG G4 is the first phone to utilize the new human-centric UX 4.0 that promises to be simpler and more intuitive to better understand and respond to the needs of each user. The improved UX eliminates unnecessary steps while providing more configuration options for advanced users.
·Quick Shot allows customers to take pictures without opening the camera app by double tapping the phone’s Rear Key while the display is off. LG G4 also has an incredibly fast camera start up time of just six-tenths of a second.
·The new Gallery makes it extremely fast to scroll through thousands of pictures and view them on a timeline. The Memories feature automatically organizes photos and videos into event albums based on the time and place they were taken, without having to upload to the cloud.
·Event Pocket allows users to create one, unified calendar by dragging and dropping appointments and activities from multiple calendars and social media sites. After the initial setup, there’s no need to log into multiple calendars.
·The improved Smart Notice provides more personalized notifications for weather, travel and more by analyzing habits, such as how a user commutes to work. This al-lows Smart Notice to issue personalized messages such as, “Make sure to take an umbrella on your way to the subway.”
·Quick Help allows users to search for instant answers to any questions about operating the LG G4, right in the Smart Notice widget. Quick Help can guide users through the LG G4’s settings and even schedule a call with customer service.
LG G4 will be available in India at Rs. 51,000/.
In India LG G4 will be launched with Dual-SIM feature along with 4G LTE that shall support all 4G networks in India .
Customers who buy the LG G4 till15th August 2015 stand a chance to meet the Indian superstar Amitabh Bachchan.
Key Specifications:
Chipset: Qualcomm® Snapdragon™ 808 Processor with X10
LTE,
Display: 5.5-inch Quad HD IPS Quantum Display (2560 x 1440,
538ppi)
Memory: 32GB eMMC ROM, 3GB LPDDR3 RAM / microSD slot
Camera: Rear 16MP with F1.8 Aperture / OIS 2.0 / Front 8MP
with F2.0 Aperture
Battery: 3,000mAh (removable)
Operating System: Android 5.1 Lollipop
Size: 148.9 x 76.1 x 6.3 - 9.8 mm
Weight: 155g
Network: 4G / LTE / HSPA+ 21 Mbps (3G)
Connectivity: Wi-Fi 802.11 a, b, g, n, ac / Bluetooth 4.1LE / NFC
/ USB 2.
Colors: [Ceramic] Metallic Gray / Ceramic White / Shiny Gold /
[Genuine Leather] Black / Brown / Red / Sky Blue / Beige /
Yellow
Other: Manual Mode / Gesture Interval Shot / Quick Shot
About LG Electronics, Inc.
LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, and mobile communications space. LGEIL's manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture, LED TVs, Air Conditioners, washing machine and refrigerators.
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