Acer India Opens New Exclusive Brand Store in Nashik, Maharashtra
by Shrutee K/DNS
Nasik,Maharastra, INDIA (October
28, 2015): Acer India, one of the largest PC vendors in the country, announced the launch of
its latest exclusive Acer Mall in Nashik, Maharashtra. The outlets will
showcase the entire range of newly launched Acer products across Notebooks,
Desktops, Tablets, Monitors, Projectors and Tablets. This Acer Mall is the
first exclusive brand store of Acer at Nashik and second exclusive brand store
in Maharashtra. The Malls are part of a new wave of Acer Malls imbibed with a
new brand philosophy and path breaking retail design concept.
Opening of these stores is a stepping stone in the
course of Acer’s rapidly expanding retail presence, aimed at opening a series
of new Acer retail outlets across the country by the end of 2015 adding to the
swelling number of over 3000 retail outlets across the country where Acer
devices are available. Acer is planning to launch their next exclusive Acer Mall at
Belgaum, Coimbatore, Hyderabad, Faridabad, Chandigarh, Dehradun and Meerut in
coming weeks. Along with the Acer Mall expansion
plans, Acer also handed over an Aspire E5 notebook to Rutuja Jadhav from
Nashik, Maharastra, who was amongst the 10 lucky winners of Acer’s ‘Bandhan
Beyond Limits’ social media campaign where participants from across the country
took part in the activity. Rutuja is a class 12 student and hails from a family
of farmers. This is the first computer in their household and each family member
has different plans on how to use the laptop.
On the occasion, S Rajendran, Chief Marketing Officer, Acer India, said, “Keeping in
par with our growth strategy, we are pleased to unveil the first Acer Mall in
Nasik. Acer Malls have been designed to provide consumers with an immersive
experience of Acer’s fantastic range of products under one roof. We intend to
provide a unique shopping experience to our customers and enable them to browse,
touch, feel and experience Acer’s latest product portfolio crafted to appeal to
the needs of all segments.” He further added “We would also like to
congratulate Rutuja Jadhav and thank her for enthusiastic participation. It is
heart-warming to know that our products are touching the lives of individuals
like Rutuja, who are the bright future of our country.”
Acer will showcase its range of high
end notebooks such as the Aspire R13 and Aspire V Nitro Gaming notebooks, which
have many international awards under their belt such as the Red Dot Design
Awards 2015 and 2015 Taiwan Excellence Awards. At the mall, consumers can
obtain detailed information on new products launched, enjoy product demos and
make an informed buying decision with the help of highly trained Acer
representatives.
The stores also have a rich expression
of Acer brand philosophy with the right combinations of brand colors, fonts,
layouts etc. and immersive lighting, which together contribute to a wonderful
brand experience. Acer has invested considerable amount of time and energy in
understanding the art and science of consumer retail experience which reflects
in the layouts of these new malls which have the products displayed at the
consumer’s eye level making it easier for eyeball movement. The new design
takes into consideration various aspects of retail science, which for the first
time ever, is being integrated into the IT hardware shopping experience.
About Acer
Established in
1976, Acer is a hardware + software + services company dedicated to the
research, design, marketing, sale, and support of innovative products that
enhance people's lives. Acer's product offerings include PCs, displays,
projectors, servers, tablets, smartphones, and wearables. The company is also
developing cloud solutions to bring together the Internet of Things. Acer
employs 7,000 people and ranks No. 4 for total PCs globally (IDC 2014).
Revenues for 2014 reached US$10.39 billion. Please visit www.acer.co.in
and our social media channels for more information:
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