Sapat's Parivar Tea launched the​ ​'Parivar Tea Canvas' with Flying Carpet Productions

by Shrutee K/DNS

Mumbai, October 21^st, 2015 : Parivar Tea Canvas is a contemporary and innovative platform to find the most unique, distinctive and talented singers from across ​t​he country and the global Indian Community.  This initiative plans to help find international caliber talent and showcase it on the world stage.

Aspirants from all over India can send in their audio / video recording links to www.parivarteacanvas.com from 22^ndOctober 2015 onwards. Seven to ten best entries will be selected internally by a panel of experts under the supervision of Mr. Ashish Manchanda, founder, Flying Carpet Productions. Selected participants would be featured in a series of 30 music videos in Hindi and Marathi which will be shot by eminent international video director Blake Farber, who has worked with artists likes of Beyoncé and many more. The songs would be composed, stylized and produced in a contemporary fashion and would be released on the Parivar Tea Canvas website and YouTube. This initiative will give these talented young singers and artists a great debut and help create the modern sound in Hindi and Marathi pop music.

Parivar Tea and Sapat Group have always believed in helping the community.  Parivar Tea Canvas is an ideal opportunity for the budding talented singer, an international stage to showcase their singing skills.  “We are connecting to young India, confident India with talent that equals the best in the world. With this unique Parivar Tea Canvas Show we want to provide an international level platform to the best of our singers.  Parivar Tea Canvas would be a trend setter for music industry. We are extremely happy about our collaboration with Flying Carpet Productions since they are also trendsetters in the music stream", stated Dr. Nikhil Joshi; Sapat Group Managing Director.

“India, with such diverse culture and versatility, has a wealth of artistic talent ready to be exposed to the world. Through Parivar Tea Canvas, we intend to unveil this hidden potential. We are looking forward to a lot of entries from a lot of young talented singers and what we’re looking for is uniqueness, distinctiveness and originality. We want to find voices that will captivate people all across the world even if people don’t understand the language they’ll be sung in. Parivar Tea Canvas is a great entity to be associated with; the Sapat Group has a lot of history and brand value, and we are very excited about the project”, said Mr. Ashish Manchanda, founder of Flying Carpet Productions.

About Parivar Tea

Parivar Tea is owned by Sapat group who have been in existence for over a century. Parivar Tea, with Parivar Tea Canvas wants to connect to young India and emotionally bond with every family in the nation. Sapat Group of Companies is an Indian conglomerate.  It was founded in 1897 by the Late R.H Joshi, when India was under British rule and at a time when Indian-owned companies were a fairly rare phenomenon. The company initially entered the pharmaceuticals business with the launch of the Sapat Lotion. Sapat Lotion is one of the oldest pharma brands in India. Subsequently, the group entered the tea business with the first Sapat tea outlet in Nashik.  Now, the tea brands Sapat Tea and Parivar Tea are household names in Maharashtra with over 400 million cups of Sapat tea products being savored every month.

About Flying Carpet Productions

Flying Carpet Productions (FCP) was founded by Ashish Manchanda in 1999 to offer the finest services in audio & music productions. Since its inception, FCP has been a part of some of the finest projects in India and the U.S  viz Coke Studio, MTV Unplugged amongst others.  FCP now provides 360 degree solutions towards audio, music, video and on-ground productions. They have been a significant part of successful soundtracks of leading movies viz Dev D, Bhaag Milkha Bhaag, independent albums of artists like Ranjit Barot, Raghu Dixit and now curating & producing their own artists viz GIMA award winner Mihir Joshi & Alif under the newly formed independent record label and talent management company.