MAYUR SUITINGS ANNOUNCES NAWAZUDDIN SIDDIQUI AS THE NEW FACE OF THE BRAND

FASHION / TEXTILE

by Shrutee K/DNS

Mumbai, Oct 6, 2015:  Mayur Suitings, the premium suitings brand, produced by RSWM Limited, has announced their association with actor par excellence Nawazuddin Siddiqui as their brand ambassador.

Mayur Suitings has been a proven its strength and appeal as an all-time favourite of the stars – Stars Ki Pasand as they say. Mayur has always celebrated those individuals who have risen to stardom on the strength of their own hardwork, determination and talent.  And that’s mainly the reason why they’ve decided to bring on Nawaz on board joining their glittering line up on stars in the past from:  Shah Rukh Khan, Virender Sehwag, Salman Khan to name a few. Also, Mayur is one of the very few apparel brands that has a strong consumer base and appeal for the heartland of India as well as the metros and with Nawaz’s pan India appeal,  this association seemed like a perfect fit.

Speaking about their association with Nawaz, Mr Riju Jhunjhunwala, Managing Director, Mayur Suitings says, “There are not too many Indian brands that have been around for nearly three decades but Mayur has been one such dominant brand in the menswear segment. The company is spending a lot of effort now on new product development and coming up with newer range of collections while also exploring options in extending our brand Mayur into the ready to wear men';s segment, from the current suiting and shirting segment only. With added focus on product, branding and overhauling our network to service more of our customers, we have embarked on a mission to double our sales in the next 18-24 months systematically. I thus welcome Nawazzuddin into the Mayur family to help us see our mission attain fruition. He embodies everything our brand stands for and together, we hope to make Mayur an even bigger household name than what it is today.”

Talking at the occasion about his thoughts on being the face of Mayur Suitings, Nawazuddin Siddiqui says, “For years, I';ve seen and been enamoured by the larger than life ads for Mayur Suitings featuring Shah Rukh, Sehwag and Salman and now seeing my name join that list seems surreal. I am extremely excited to be associated with Mayur Suitings and their vision for a stylish India. Ab Mayur pehen ne ki meri bari."

ABOUT THE CAMPAIGN:

The creative campaigns of Mayur Suitings have always been memorable. Audiences do apparently consider earning the ‘Mayur’ monicker as a big gesture of having made it big … having made a mark. Thus, in this TVC as well, a young Nawazuddin is seen outside a Mayur store window dreaming of becoming ‘Nawazuddin Mayur Siddiqui’ one day right at the start of the commercial.  The visual then proceeds to years later when that dream comes true with him being presented with a Mayur Suiting creation on the sets of a film.  As he wears his first Mayur suit, he reminisces with pride with the thought reading “tab bhi Mayur, ab bhi Mayur” proving how he’s earned his rightful place among the stars.  The film recognises his single-minded focus to succeed and the days and nights of hardwork to attain recognition and success.  The TVC is directed by noted film maker Pradeep Sarkar.

ABOUT MAYUR SUITINGS :

At present, Mayur Suitings is sold in all the 29 states and 7 Union Territories through 36 agents and 140 wholesale dealers.  Mayur is also having 1500 retailers and stockists including 700 authorised retail counters. With the new products, designs and attractive marketing tools, the target of sale in the domestic market is expected to double from existing 7 lac meters to 14 lac meters within another 18-20 months period.  Along with this, it is expected to give more importance towards exporting fabric to the renowned brands of international calibre. Mayur has been delivering the best to meet the ever-growing demands of the Clothing and Fashion industry, in the domestic as well as the international markets.