SATYA PAUL ANNOUNCES THE DEBUT OF "SATYA PAUL HOME" HOME DECOR & FURNINSHING SEGMENT
LIFESTYLE/FASHION
by Shrutee K/DNS
In
celebration of three opulent decades in the India Fashion Industry, Satya Paul announces yet another milestone to this landmark journey. The House of Satya Paul, for the very first time,
forays into the burgeoning home décor and furnishings
segment with the launch of its capsule line SATYA PAUL Home.
Home is a celebration of some
of the most iconic, timeless and eclectic prints that have been a part of the brand’s
DNA and heritage. The Autumn Winter 2015 collection is an extension of the
brand’s nuances of color and design
translated into a unique assortment of vibrant, quirky and
flamboyant bed throws and cushion covers to take your home from simple to
simply divine.
With the festive season in tow, the
inaugural collection pays homage to the classic leopard and paisley motifs
along with contemporary elements like rose petal prints, colourful brush
strokes and colour blocking. The color palette is a sensual display of madder, ochre
and aquamarine blended in with deep sunset ombres contrasted with ivory and
beige. All
in all, this collection is a juxtaposition of classics with a contemporary
interpretation of the signature patterns and techniques reflecting the brand ethos
of attention-to-detail and avant-garde designs.
With a wide range of newer
fabrics, vintage colour palettes and intricate detailing, the products
are designed to take you on a delightful tour to discover unique décor
possibilities for a stylish home. From a monochromatic scheme to vibrant riot of
colours, from floral reflections to animal prints, from feminine undertones to
masculine accents, Home is an ideal one shop destination for anyone who is
looking to redecorate their homes with the best quality yet at affordable
prices.
For that ultimate refinement, add
that Midas touch to your décor by lending an visual intrigue that will spruce
up your space with SP Home bed throws ranging from Rs.
9995-Rs.15995 and cushion covers
from Rs.1495-Rs.2995. Available at
select Satya Paul Stores and www.staypaul.com
About Satya Paul:
Established in 1985, Satya Paul is
India’s premier design label with an international presence. The brand is
acclaimed for ingenuity in design and a vivid color palette. As part of Genesis
Colors since 2001, the brand has grown from strength to strength and is now
present at over 30 offline locations in India and abroad. In the online space,
the brand retails at key e-commerce websites like Amazon, Myntra and Jabong.
Started at a time when there was little
or no awareness about fashion or the idea of designer brands in India, Satya
Paul introduced the idea of choreographed collections and modern ethnic wear.
The brand’s take on print innovations did not only change the way the consumer
previously looked at Sarees, but also developed a specific niche for
concept-based designs. Women no longer restrict themselves to hereditary
Banarasis and Chanderis; and Satya Paul has been instrumental in this bringing
about this change with the new-age Saree, which is easy to wear and chic.
ABOUT GENESIS COLORS
Established
in 2001 Genesis Colors Pvt. Ltd. is
the holding company of several well-known Indian fashion brands - Satya Paul, Bwitch (premium lingerie) and the International accessory major Tie Rack London. It also holds the
marketing and distribution rights in India for several international luxury
labels under its arm ‘Genesis Luxury
Fashion Pvt. Ltd.
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