Honda 2 Wheelers increases market leadership

 

Ø  Growing faster than industry, Honda consolidates 

leadership in Maharashtra with 40% market share 

Ø  With 63% share in automatic scooter, nearly 

2 out of 3 scooters sold in Maharashtra are Honda!

Ø  Becomes No. 1 two-wheeler company for 

1^st time in 3 new States (Gujarat, Punjab, Delhi)

Ø  Increases market share trend in 19 States  

Ø  Leading the Scooterization trend, Honda’s market 

share in automatic scooter segment is above 50% in 27 States

by Shrutee K/DNS

Maharashtra, 15 October 2015 – Creating a new milestone Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) is now No. 1 selling 2Wheeler brand across 8 States and 1 Union Territory across India as per latest sales figures provided by Society of Indian Automobile Manufacturers (SIAM) for first quarter of FY’2015-16. Honda adds 3 new States (Gujarat, Punjab and Delhi) to its No. 1 tally Increasing preference for Honda 2Wheelers made Honda Wings - the ‘No. 1 selling two-wheeler brand’ in 8 States (Maharashtra, Karnataka, Gujarat, Kerala, Punjab, Delhi, Himachal Pradesh, Goa) and 1 Union Territory (Chandigarh).

Overall, Honda 2Wheeler’s all India market share grew 2% points to 26% in first quarter of FY’2015-16. Within States, Honda’s market share zoomed to over 50% in 2 states + 1 Union Territory (Chandigarh, Himachal Pradesh and Goa), crossed 40% mark in 2 key states (Maharashtra, Gujarat) and was well above 30% mark in an additional 7 States (Delhi, Punjab, Uttarakhand, Karnataka, Kerala, Tamil Nadu and Telangana).

Noteworthy that Honda 2Wheelers sales grew progressively in total of 28 States including many motorcycle dominated states like  Uttar Pradesh (14%), Haryana(7%), Assam(13%, West Bengal(19%), Madhya Pradesh(3%), Punjab (8%), Rajasthan(12%), Bihar (7%), Jharkhand(14%), Chhattisgarh(16%) and Tamil Nadu(8%).

Honda has strengthened its undisputed leadership in automatic scooter segment and is leading the scooterization of Indian 2Wheeler industry across all 29 States and UTs. Infact, Honda’s market share in automatic scooter is as high as over 80% in Chandigarh, Himachal Pradesh and over 70% in 3 States (Andhra Pradesh, Haryana and Uttarakhand).

Commenting on Honda’s performance, Mr. Keita Muramatsu, President & CEO, Honda Motorcycle & Scooter India, said, “In the first quarter of FY’2015-16,Honda grew 5 times faster than the industry. Honda 2Wheeler is now the ‘Most preferred 2-wheeler brand’ in an impressive 8 States and 1 Union Territory. Our strategy to launch many new models in both scooter and motorcycle segments, network expansion in smaller towns, increased flexibility in production mix to meet demand and top of mind brand recall brand has been well accepted in the market.”

On achieving the fete, Mr. Yadvinder Singh Guleria, Senior Vice President, Honda Motorcycle & Scooter India, said, “Honda’s success story is a result of the continued trust reposed by customers on the Honda brand. Infact, the overwhelming demand for the iconic Activa has led the brand cross one million sales in just five months of FY15-16. Our newly launched motorcycles Livo and CBR 650F are receiving a tremendous response. Now with the onset of festive season, we are confident of driving the next growth-curve for Honda in India.”