Ferrero Rocher unveils its new brand identity
by Shrutee K/DNS
Mumbai, 5th October 2015: Ferrero
Rocher, the golden wrapped premium chocolate, crafted in Italy by Ferrero, today
unveiled its new brand identity. The new logo will have the golden pyramid,
depicted with four layers pyramid of pralines with «the golden experience» as the new international brand signature. The
new positioning and brand identity efforts will support Ferrero Rocher’s aim of
the ideal delicacy that invites consumers to take the time to relish and share
more of life’s golden pleasures together.
The new branding exemplifies how the brand has
evolved over the years and emerged as an industry forerunner geared up to enter
a new phase of its journey. This innovative logo is light but evolutionary
restyling that conveys more elegant traits, taking up the current codes and
making them more carefully designed with a modern design that rejuvenates the
brand, making it timeless in the positive sense. The new brand visual indicates
a harmonious balance between gold and white with an elegant look and feel that
conveys both gift ability and informal occasions purchase. The new branding
exemplifies how the brand has evolved over the years and emerged as an industry
forerunner geared up to enter a new phase of its journey.
Mr. Emanuele Fiordalisi, Vice
President, Marketing, Ferrero India, said, “Ferrero Rocher is today a brand
of choice for chocolate gifting. The Indian consumer has accepted the brand
well and the new brand identity is an expression of our endeavor to enhance the
customer experience for the brand. We also look to play a catalyst role for
consumers to share more of life’s golden pleasures with their cherished ones.
Going forward, our marketing effort will be more focused on consumer engagement”
Ferrero Rocher was introduced in 1982 globally. In
India, it is one of the leading premium chocolates known for festive gifting.
Ferrero Rocher is an original recipe, manufactured with the utmost attention
and refined packaging. Its innovative shape – round but irregular – and its
unmistakable golden wrapping give it that elegance that has made it famous. The
golden praline also has a unique taste - a creamy filling, a crunchy wafer and
a delicious hazelnut centre.
About Ferrero India
Ferrero is an Italian manufacturer of chocolate and
other confectionery products. With an annual turnover of over US$ 11 billion,
the company is the 3rd largest manufacturer of chocolate and confectionary
products in the world. In India, Ferrero has its head office at Pune and
manufacturing facility in Baramati. Ferrero’s well-known brands in India
include Ferrero Rocher, Kinder Joy, Nutella and Tic Tac.
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