Nautica Introduces New Brand-Positioning and Design Strategy with an Exclusive Fashion Presentation

Actors Taapsee Pannu and Rahul Khanna launch the New Fall 2016 collection

Shrutee K/DNS

National, September 28, 2016 – Nautica, the leading global lifestyle brand for modern nautical style, is shifting course with a re-imagined take on its image. Introduced through an exclusive fashion presentation at the Dome, Intercontinental today, Nautica announced its new positioning and the launch of the Fall 2016 Collection with Rahul Khanna and Taapsee Pannu.

Rahul Khanna showcased his four favorite looks from the collection using his favorite collection, using his favorite collections navy blue and grey just like the Nautica collection.

Taapsee Pannu too showcased two of her personal favorite looks which were completely different from each other but still in the Nautical style.

Nautica's new approach to design celebrates the brand's roots in New York City and its established nautical heritage through its new message: "Inspired by the sea, designed in the city."   Launching in India withFall 2016, patrons will see an extended range of modern, nautically inspired looks and styles that can be worn day-to-night. Infusing more neutrals, such as blacks, whites and tans, in addition to the brighter colors the brand is known for, adds more tonal pieces that allow for more versatile wearing occasions. 

Mr. Sumit Dhingra, Chief Operating Officer- Nautica (India) - ‎Arvind Lifestyle Brands Ltd, says; “We are extremely excited to present the new re-imagined Nautica to our consumers. Through the new campaign, Nautica aims to re-establish its inherent New York style and heritage. Right from the redesigned store concepts to the very last detail on every garment, the re-positioning draws focus to city inspired nautical elements. Our store at Mall of India in Noida launched in May this year, represents the re-positioned store concepts and has seen wide popularity with our patrons. We are looking forward to launching more of the re-conceptualized stores with the new collection.”

Excited to be part of the exclusive fashion presentation, Rahul Khanna and Taapsee Pannu said; “We love Nautica for its classic nautical style. The clothes are the perfect combination of contemporary and sophisticated styles with an added touch of a young urban go-getter. We are excited to see the new collection with the re-imagined designs. We believe Nautica should be an essential for every fashionable young person out there.”

The men's selection offers updated outerwear in new fabrications, such as high-twist poly and water repellent cotton nylon as well as new elements such as engineered pockets and inverted pleats. More wovens, sweaters, sport coats and pants have been added to provide consumers head-to-toe looks.

The women’s line include timeless pieces that are versatile. Expect to see day-to-night staples, like chambray shift dresses, tailored trousers, and modern jumpsuits, available in a feminine mix of neutrals and sea glass shades.

The spirit of the Nautica brand will always remain the same: effortless, classic, and inspired by the sea. Now, by celebrating its roots, designed in the city, the brand is set to evolve its position as the authority in nautical style. 

About Nautica:

Founded in 1983, Nautica® is a leading global lifestyle brand ranging from men’s, women’s and children’s apparel and accessories to a complete home collection. Nautica® products are refined casual classics inspired and energized by the water that are always crisp, clean and distinct.  Today Nautica® is available in more than 75 countries with 265 full price Nautica® branded stores and over 2,000 Nautica branded shop-in-shops worldwide.  In 2003, the Company was acquired by VF Corporation, a global leader in branded lifestyle apparel with more than 30 brands, including Wrangler, The North Face,  Lee, Vans, Nautica,  7 For All Mankind, Eagle Creek, Eastpak, Ella Moss, JanSport, lucy, Kipling, Majestic, Napapijri, Red Kap, Reef, Riders, Splendid, Smartwool® and Timberland®. For additional information, please go to www.nautica.com and www.vfc.com.

In India, Nautica has its presence across Delhi, Mumbai, Bangalore, Kolkata, Pune, Ahmedabad, Gurgaon, Amritsar, Ludhiana, Chandigarh, Jalandhar and Jammu. The product lines for the Indian market comprise of menswear, womenswear and accessories.

About Arvind Lifestyle Brands Ltd:

Arvind Lifestyle Brands Ltd is a subsidiary of Arvind Ltd which is India’s largest integrated textile player and is one of the oldest and most respected groups in the Textile Business in India.  Arvind is also one of the largest producers of denim fabrics and is supplier to a large number of fashion brands in the world.  Arvind Lifestyle Brands Ltd has been a pioneer in brining international brands to India and first brought Arrow to India in the year 1993. Arvind Lifestyle Brand Ltd has licensing relationships with many international Brands including Gant, Arrow, Izod, Energie, US Polo Association, Elle, Cherokee, Mossimo and Geoffrey Beene.  Arvind also has a portfolio of 12 of its own brands. Arvind has a JV with Tommy Hilfiger for the Tommy Hilfiger business in India.  It also runs India’s largest value retail chain, Megamart.

Arvind’s pursuit of multi-brand, multi-price point and multi-channel strategy over the last 5 years has paid rich dividend and has grown the business at a CAGR of 38%.  Arvind is the only company in the fashion industry which has presence from Value to the Bridge to Luxury Segments.

Arvind is targeting revenues of Rs 5000crs from its brands & retail businesses in the next 5 years by strongly leveraging its strengths in production, marketing and distribution.  While Rs 3000 cr would come from growing the business organically at a CAGR of 20%, the rest would come through acquisitions, new brands launches and JVs.  The acquisition of the business operations of Debenhams, Next & Nautica is the first step in our inorganic growth strategy to cross the Rs 2000 cr revenue mark in the next 5 years.1

The company also has one of the strongest distribution networks in Indian apparel sector with over 1.3 million square feet of retail space available pan-India to its brands across 730 retail stores spread over 150 towns. This is in addition to Arvind Lifestyle Brands international doors in the Middle East and South Africa.