VitrA Introduces the Unlimited form Technology with its Mineralcast Washbasins



by Shrutee K/DNS

VitrA, the leading bathroom solutions brand of Eczacıbaşı Building Products Division introduces unlimited form technology – Mineralcast Washbasins. Infinit by VitrA brings cast mineral technology to a sector that started out with ceramic, introduced acrylic to bathrooms and porcelain to tiles, and today continues to search for new materials. Infinit makes it possible to completely change the look of washbasins.  A product of VitrA’s mineralcast technology that sets the form free that introduces a new style in the bathroom with their slim rims and sharp lines. Mineralcast washbasins without overflow holes stand out for their exceptionally precise aesthetics, and perfectly smooth hygienic surfaces.



Mineralcast by VitrA is a composite material manufactured in Germany, which has high quality and stability. Mineralcast is composed of 80% natural minerals like marble, sand and quartz and 20% a special resin. The material gains brightness and color as the final layer of colored resin is spread on it. A special process keeps the washbasins as white and shiny as the first day of use. This series caters to people who want bathrooms to make a fashion statement.




VitrA Store Address :  B-102, Bureau Life House, Opposite SAB TV building, New Link Road, Andheri- West, Mumbai 400453.

About VitrA: VitrA is a leading brand of Eczacıbaşı, a prominent Turkish industrial group. Eczacıbaşı, core sectors are building products, healthcare and consumer products. VitrA manufacturers 5 million units of sanitary ware, 350,000 bathtubs, 370,000 units of bathroom furniture, 3 million faucets and 2.5 million bathroom accessories every year.50% of production is exported to over 75 countries worldwide for sale in 150 exclusive showrooms and 2,000 sales points across the world.

About Eczacıbaşı Group: Founded in 1942, Eczacıbaşı is a prominent Turkish industrial group with 41 companies, 11,730 employees. Eczacıbaşı, core sectors are building products, healthcare and consumer products. Globally, Eczacıbaşı has established itself among the world’s top providers of bathroom and tiling solutions for homes and commercial venues with its VitrA, Burgbad, Villeroy and Boch (Tiles) and Engers brands.

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