Skore Condoms Launches “Champion” Range of Condoms
~Dwayne Bravo and Chris Gayle – Champions of Skore,
unveil the products ~
by Shrutee K/DNS
Mumbai, September 2, 2016: Skore condoms, popular condom brand in India, today
launched the all-new range of premium condoms, the “Champion” series.The packs
were unveiled by renowned West Indies cricketers, Dwayne Bravo and Chris Gayle
at the launch event in Mumbai.
Recently, Skore associated with Dwayne Bravo and Chris
Gayle, for brand initiatives. In the process, Bravo and Gayle have teamed up
with the brand to re-create the Champion Song. The duo gave an
electrifying performance of the song before showcasing the new range, at
the launch event in Mumbai. Also present at the event were G.Sreenivasan, President,
TTK Healthcare and Mr. Vishal Vyas, Head of Marketing, Skore Condoms.
The Champion Series constitutes of three advanced
variants, Zig Zag, Skin Thin and Timeless. Priced at Rs. 120 for 10s pack and
Rs. 40 for 3s condoms, this range comes with an easy-to-use disposal pouch
for hygienic disposal. Brief descriptions of the variants mentioned below.
ZigZag: The condom is anatomically shapedwith a unique ribbed and dotted
texture, in a patented Zig Zagpattern.
SkinThin: Skin Thin is thinnest condom inits class, provides a better yet safe
experience for users.
Timeless:The condom has specially formulated lubricant that helps delay
theclimax, combined with its unique Zig Zag pattern texture makeslovemaking a
truly pleasurable and ‘time-less’experience.
Speaking on the occasion, Mr. Vishal Vyas,
Head of Marketing, Skore Condoms, “Today’s generation is more assertive and
experimentative as far as their sex lives are concerned. To address these ever
changing needs, Skore has introduced an advanced line of products for a truly
step upexperience. The Champion series caters to the thrill-loving urban youth
by enhancing the pleasure quotient of their experience. This range of condoms
comes with a unique Zig Zag pattern of Dots and Ribs which we have patented and
we firmly believe that this will be a game changer in the industry. Chris Gayle
and Dwayne Bravo, the true champions, bring in the much-needed charm to promote
our new product range amidst urban youth across the country.”
Celebrated Cricketer Chris Gayle said, “Youth of
today are more adventurous than ever and they want to try new things. You have
got to have fun and be responsible at the same time.Not only is the brand
promoting innovations that this industry increasingly demands, but also promoting
safe relationships among the youth. True to its tagline,the Champion Series
shines with breakthrough designs for the memorable experience. ”
“I’m happy to be associated with Skore and the launch of
Champion Series.The advance range has utilized meticulously
thought-through improvements that has led to the inception of products,
which youngsters desire to use. It is fun, it is adventurous and it is good
news for the bad boys. I wish the new champion series all success. Furthermore,
I cannot wait to release the Indian version of my Champion song with Chris. We
are working hard and partying it up, like true Champions.” added West Indies
Cricketer, Dwayne Bravo.
About SKORE: Skore is a condom brand that is very quickly becoming
popular with couples across India. Skore is a refreshing, stylish and cool brand
that fits in with the changing socio-cultural trend in the country and with
the increasing awareness on safe relationship among the youth. Skore speaks the
language of love in the parlance of youth. It is their answer to a questioning
world. To the youth, Skore, with an exciting range of products, makes the
practice of safe sex not just easily doable, but easily enjoyable too.
Ina short span of 3 years, Skore has risen to become
the 3rd largest Condom Brand in India. This has been achieved with a combination
of world-class products, constant innovation and ground breaking communication. It must be remembered that in solidarity with the
Swachh Bharat Movement, Skore launched the first of its kind disposable pouches
for used condoms.
Skore recently conducted India’s First Condom Fashion
show where it had fashion designers create dresses out of condoms. The objective
of the event was to educate and create awareness among people that condom is no
longer a taboo in India and send out a strong message that Condom
is Fashionable.
AboutTTK Group: TheTTK Group, is an Indian business conglomerate with
a presence across several segments of industry including consumer
durables, pharmaceuticals and supplements, bio-medical devices, maps and
healthcare services. TTK & Co was set up in 1928 by Mr. TT Krishnamachari
and boasts of noteworthy and exciting brands.
TTK Protective Devices Ltd, the condom division of TTK
Group, are the pioneers of condom manufacturing and marketing in the country
and have been in the condom business since 1950s. It has pioneered various
breakthroughs in the industry - From establishing India's first condom
manufacturing plant in 1963 to installing the country's first electronic testing
facility; and from introducing India's first non-subsidised condom in 1974 to
pioneering condom variants and pleasure enhancing accessories.
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