Beetle’s Tech Fashion Tour 2016

Bollywood, fashion and technology come together at Beetle’s Tech Fashion Tour 2016

by Shrutee K/DNS

Mumbai, 21st Sept 2016:The much anticipated Beetle’s Tech Fashion Tour 2016, organized by Exhibit Technologies was a roaring success not only because of the endless talent it displayed to the country’s fashion enthusiasts but also because of the latest gadgets that offered to the tech savvy aficionados. An evening where fashion and technology was celebrated together with the showcasing of special 3D printed dress with an attempt to emphasize on fashion’s influence on technology and surprisingly it was loved by one and all.

The evening was brought together by Exhibit Technologies and sponsored by Beetle by Volkswagen. LaCie, the premium brand from Seagate; Dell Inc; NuBand and VU technologies were the technology partner and also showcased their new launches. Jean Claude Biguine (JCB) was the style partner for the evening and NGO Smile Foundation was the Charity partner for the event where they promoted Mission Education #MYMISSIONEDUCATION of sending 25,000 children to school and gifting them a happy childhood.

Bettle’s Tech Fashion Tour was attended by who’s who of the Bollywood and industrialist including Sonu Sood, Prabhudeva, Dino Morea, Tushar Kapoor, Mugdha Godse, Claudia Ciesla, Gautam Gulati while leading fashion designers showcased their collection.

On this glorious night EXHIBIT Group Founder & CEO, Mr. Ramesh Somani expressed, “Today technology and style co-exist. Soon wearable technology will be a possibility in India. Infact designers today are increasingly experimenting with how to embed things like electronics and connected devices into their collections. The very near future demands seamless convergence of Technology & Fashion. Tech Fashion Tour is a very unique property and we are happy to be the first to embark on this journey.”

The second edition of Beetle’s Tech Fashion Tour 2016 created a huge impact considering the fabulous line-up of designers who showcased their exquisite collection some of them inspired by technology.

Designer Shravan Kumar opened the show with his collection inspired by technology focusing on resort wear SS 17. Straight cut silhouettes, mid calf, semi transparent and layered garments with white on white palette with surprise accents of neon green showcase the nature blending with technology. The collection is very relaxed with lightweight textiles.

This was followed by Vizyon who presented their new line, which was designed keeping in mind the underlying theme of fashion meets technology.  The collection incorporates elements such as silicon, transparent plastic, leather, neoprene, silicon print on neoprene, silicon print on leather, iridescent sequins, black lurex fabric & metallic sheet cutouts that are not only reminiscent of the theme but also implement new techniques in fabric creation. One of the highlights of the collection is the application of silicone printing on neoprene, this technique id very unique and perfectly illustrates how Vizyon has been innovative in using technology to enhance fashion. VU Technologies Brand Ambassador and CEO, Devita Saraf walked for Vizyon as the Showstopper.

The next in line was Designer Rajat Tangri who presented his collection inspired by the luxurious Baroque interiors and Art deco. The premium evening wear collection features elaborately embroidered cocktail dress with easy separates. Intense palette of oxblood, teal, nude and black narrates the sensual love affair with mysterious nights. Signature sleek cuts and modern men's silhouette are splashed with delicate bird motifs symbolizing the care free spirit of urban nocturnal breed. Actor Sonu Sood and Prabhu Deva walked for Designer Rajat Tangri as his showstopper

Another breathtaking collection was presented by Designer Nandita Mahtani, who launched her Autumn Winter 2016 collection at the Tech Fashion Tour. She showcased her latest line inspired by her travel diaries as part of her beach resort collection which comprised of sensual silhouettes with feminine, light embroidery on Chiffon and Georgette.Her palette comprises of pastel hues like lemon yellow, blush pink, powder blue and rose splash with exquisite quality of embroideries put together on rich fabrics; embodying the distinctive traits of romance at the beach, which every woman desires.

Designer Vikram Phadnis concluded the grand Soiree in style. Vikram’s collection focused on the Magic of the Night. It was about the shades and the mysterious yet alluring elements of the night. The collection featured Blacks, Greys and Silvers with hints of Whites in the color palette. The silhouettes showcased an array of gowns, Draped Saris, Long flowy skirts, Jumpsuits as well as Tuxedos, Jackets and Bandhgalas each containing elements and atmospherics of the nights and were heavily embellished with intricate Silver embroideries on every garment.