Dwayne Bravo and Chris Gayle launches Skore Condoms “Champion” range of condoms

by Shrutee K/DNS

Mumbai, September 2, 2016 : Skore condoms, popular condom brand in India, today launched the all-new range of premium condoms, the “Champion” series. The packs were unveiled by renowned West Indies cricketers, Dwayne Bravo and Chris Gayle at the launch event.

Recently, Skore associated with Dwayne Bravo and Chris Gayle, for brand initiatives. In the process, Bravo and Gayle have teamed up with the brand to re-create the Champion Song. The duo gave an electrifying performance of the song before showcasing the new range, at the launch event in Mumbai. Also present at the event were G. Sreenivasan, President, TTK Healthcare and Mr. Vishal Vyas, Head of Marketing, Skore Condoms.

The Champion Series constitutes of three advanced variants, Zig Zag, Skin Thin and Timeless. Priced at Rs. 120/- for 10s pack and Rs. 40/- for 3s condoms, this range comes with an easy-to-use disposal pouch for hygienic disposal. Brief descriptions of the variants are mentioned below.

Zig Zag: The condom is anatomically shaped with a unique ribbed and dotted texture, in a patented Zig Zag pattern.

Skin Thin: Skin Thin is thinnest condom in its class, provides a better yet safe experience for users.

Timeless: The condom has specially formulated lubricant that helps delay the climax, combined with its unique Zig Zag pattern texture makes lovemaking a truly pleasurable and ‘time-less’ experience.

Speaking on the occasion, Mr. Vishal Vyas, Head of Marketing, Skore Condoms, “Today’s generation is more assertive and experimentative as far as their sex lives are concerned. To address these ever changing needs, Skore has introduced an advanced line of products for a truly step up experience. The Champion series caters to the thrill-loving urban youth by enhancing the pleasure quotient of their experience. This range of condoms comes with a unique Zig Zag pattern of Dots and Ribs which we have patented and we firmly believe that this will be a game changer in the industry. Chris Gayle and Dwayne Bravo, the true champions, bring in the much-needed charm to promote our new product range amidst urban youth across the country.”

Celebrated cricketer Chris Gayle said, “Youth of today are more adventurous than ever and they want to try new things. You have got to have fun and be responsible at the same time. Not only is the brand promoting innovations that this industry increasingly demands, but also promoting safe relationships among the youth. True to its tagline, the Champion Series shines with breakthrough designs for the memorable experience. ”

“I’m happy to be associated with Skore and the launch of Champion Series. The advance range has utilized meticulously thought-through improvements that has led to the inception of products, which youngsters desire to use. It is fun, it is adventurous and it is good news for the bad boys. I wish the new champion series all success. Furthermore, I cannot wait to release the Indian version of my Champion song with Chris. We are working hard and partying it up, like true Champions.” added West Indies Cricketer, Dwayne Bravo.

About SKORE: Skore is a condom brand that is very quickly becoming popular with couples across India. Skore is a refreshing, stylish and cool brand that fits in with the changing socio-cultural trend in the country and with the increasing awareness on safe relationship among the youth. Skore speaks the language of love in the parlance of youth. It is their answer to a questioning world.  To the youth, Skore, with an exciting range of products, makes the practice of safe sex not just easily doable, but easily enjoyable too.

In a short span of 3 years, Skore has risen to become the 3rd largest Condom Brand in India. This has been achieved with a combination of world-class products, constant innovation and groundbreaking communication. It must be remembered that in solidarity with the Swachh Bharat Movement, Skore launched the first of its kind disposable pouches for used condoms.

Skore recently conducted India’s First Condom Fashion show where it had fashion designers create dresses out of condoms. The objective of the event was to educate and create awareness among people that condom is no longer a taboo in India and send out a strong message that Condom is Fashionable.

About TTK Group: The TTK Group, is an Indian business conglomerate with a presence across several segments of industry including consumer durables, pharmaceuticals and supplements, bio-medical devices, maps and health care services. TTK & Co was set up in 1928 by Mr. TT Krishnamachari and boasts of noteworthy and exciting brands.

TTK Protective Devices Ltd, the condom division of TTK Group, are the pioneers of condom manufacturing and marketing in the country and have been in the condom business since 1950s. It has pioneered various breakthroughs in the industry - From establishing India's first condom manufacturing plant in 1963 to installing the country's first electronic testing facility; and from introducing India's first non-subsidised condom in 1974 to pioneering condom variants and pleasure enhancing accessories.