Adidas Running’s collection collaborates with Saiyami Kher

by Shrutee K/DNS

adidas India has announced its collaboration with Saiyami Kher. A rising name in Bollywood and widely known for her involvement in sport & fitness, Saiyami joins a host of world-class athletes in representing the three stripes.

Sunil Gupta, Business Unit Head - Running: An athlete at heart, Saiyami embodies the adidas brand in every sense. She brings authenticity and motivation to every young woman & genuinely believes that empowerment must begin with one’s self. We believe that this message is the single-most important take away for the young women who look up to her and wish to kick-start their own journey to fitness and betterment through Running. 2017 is an exciting year for adidas focusing on women in sport and we have a lot in store with Saiyami – she’s a big part of things to come.

Delighted about her relationship with adidas, Saiyami Kher said: “For me adidas represents a passion for sport; it embodies heritage whilst constantly innovating to further the athletes out there. I think it’s important to encourage women to push themselves to carve out their own paths and I look forward to doing that with adidas.  My first love is sport and it's an honour to be a part of something that will hopefully inspire other women in our country to run and embrace fitness passionately.”

adidas India and Saiyami are all set to kick-off this relationship with a global launch in San-Francisco, USA later this week.

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