BRAND AMBASSADOR SAINA NEHWAL ATTENDED GRAND FINALE OF EDELWEISS BRAIN BOUT SEASON 2 IN ASSOCIATION WITH ENGAGE4MORE ENDS SUCCESSFULLY

by Shrutee K/DNS

Mumbai, 7th May, 2017: Edelweiss Brain Bout, the first-of-its-kind quizzing championship, an initiative by India’s leading employee engagement company engage4more successfully concluded its second season with a flourish. The grand finale was held at the courtyard of High Street Phoenix, Lower Parel on Sunday. The evening saw Anil Kothuri and Meghashyam Shirodkar from Edelweiss  as the champions of the Edelweiss Brain Bout second season, Neil Fernandes and Rajashri Chanda from Infogain as the runner-ups.

The championship was witnessed by corporate honchos such as Radhika Gupta (CEO, Edelweiss Asset Management), Rajesh Srivastava (Joint Executive President and HR Business Partner at UltraTech Cement), Mona Cheriyan (President & Group Head Human Resources at Thomas Cook India Limited), Mukesh Malik (COO, Financial Services, Aditya Birla Group), Pankaj Phatarphod (Managing Director & Country Head of Services – India, RBS), Dr. Tanya Mishra (Managing Director Human Resources at Accenture) among others who wore the Quiz Master’s hat.

Edelweiss Brand Ambassador Nehwal too got into quizmaster mode, even donning boxing gloves for an energy-packed round, before the winning team and runner-ups were lauded with gifts such as gold & silver plated certificates, trophies, TVS Wego , iPads, Kindles and iPods. The most striking aspect of the uniquely designed grand finale of Brain Bout Season 2 was the live acts. Adding a new dimension to the quiz, several cues were given through live art performances, dance and music. What made it special was that the performers were not professional artists, but corporate employees showcasing their talents. These included sand artist Machhindra Shinde, belly dancer Ramya Rao and actor Ashish Bhide whose performances upped the entertainment quotient. Talking about the occasion, Nishant Parashar, Founder of engage4more said, “It feels great to see so much passion and excitement at Brain Bout. At engage4more, we carefully design events and activities to bring out the best in every employee and Brain Bout is an extension of this belief. Our tagline is ‘You have a passion, we have aghh question’ - Brain Bout encourages people to nurture their passions and have fun at the world’s only quiz with a concert. I want to thank Edelweiss for being supportive partners and we hope to make Brain Bout bigger next year.“

Also commenting on this high-octane event, Shabnam Panjwani, Head – Marketing, Edelweiss Group, said, “We love the format of Edelweiss Brain Bout and we encourage associating with unconventional form of engaging with audiences. The quizzing is so much part of Edelweiss, we do it regularly and many of our leaders are active quizzers themselves. So it seemed like a natural fit. Engage4more has been an exceptional partner and we are very happy to be associated with them”. 

Edelweiss Brain Bout Season 2 saw an overall participation from 120 corporates across 7 cities over a period of four months before the grand finale. 

Engage4more Brain Bout Season 2, with Edelweiss Group as its title sponsor, powered by TVS Wego with Hospitality Partner High Street Phoenix and Jewellery Partner PN Gadgil will air on DTV Prime on 27th and 28th May 2017 from 12.00 p.m. to 1.00 p.m. 

About Edelweiss Financial Services:  The Edelweiss Group is one of India's leading diversified financial services company providing a broad range of financial products and services to a substantial and diversified client base that includes corporations, institutions and individuals. Edelweiss's products and services span multiple asset classes and consumer segments across domestic and global geographies. Its businesses are broadly divided into Credit Business (Wholesale Credit comprises of Structured Collateralised Credit to Corporates, Wholesale Mortgage and Distressed Assets Credit. Retail Credit comprises of housing finance, loan against property, LAS, SME and Agri Finance, and Rural Finance), Non-Credit Business (Wealth Management, Asset Management, Capital Markets, and Agri Services) and Life Insurance. The Balance Sheet Management Unit operations manage the liquidity and Balance Sheet. Edelweiss has an asset base of over INR 37,200 crore with revenue of INR 4,689 crore and net profit of INR 439 crore for 9MFY17. Its consistent performance is evidenced by a PAT (excluding insurance) CAGR of 37% for the last five years. The group’s research driven approach and proven history of innovation has enabled it to foster strong relationships across all client segments. The group has sizeable presence in large retail segment through its businesses such as Life Insurance, Housing Finance, Mutual Fund and Retail Financial Markets. It serves ~11,00,000 strong client base through 6,902 employees based out of 249 offices (including international offices) in 123 cities. Together with strong network of Sub-Brokers and Authorized Persons, Edelweiss group has presence across all major cities in India.

About Engage4more: India’s leading employee engagement and employer branding company providing integrated solutions and services in Events, Content, Technology and Consultancy. In a span of 6 years, engage4more has assisted more than 180 large cap organizations in creating engagement for over 50,00,000 employees. Our clients include some of the world’s leading employers like Reliance Industries, KPMG, TCS, Standard Chartered, Mahindra & Mahindra, Asian paints, Dow Chemicals, Sanofi, Abbott, RBS, IDFC, Aegon Religare, TATA AIG, IDFC Bank, HUL, Pernod Ricard, Disney, ACG Worldwide, Godrej, Vodafone, Capita, Linkedin and Eli Lilly to name a few.

Apart from the services mentioned above, team engage4more also producers and promotes CTC (Corporate Talent Championship) & Brain Bout, world’s largest inter-corporate platforms in performing arts & quizzing respectively. These platforms attract over 150 leading employers of the nation and aims at delivering around employee engagement and employer branding objectives of the participating corporates!