BLUM INDIA AUSTRIAN FITTINGS SPECIALIST COMES TO NEW LOCATION IN MUMBAI

by Shrutee K/DNS

Austrian fittings specialist Blum is a market leader in the furniture fittings industry. One of the company’s success factors is its international market presence. The specialist of lift, hinge and pull-out systems has decided to continue its policy of internationalization by establishing its own subsidiary in India. The new premises were officially opened in Mumbai.

Blum believes that its three most important success factors are innovative products, committed employees and an international presence. The fittings manufacturer is a traditional family-owned company that is firmly rooted in Austria, but one of its main objectives for many years has been to establish itself in the global market. During the last business year, for example, the company exported 97% of its products. 28 subsidiaries and/or representative offices around the world ensure that Blum is always close to its customers and provides optimal support in the four corners of the earth. The latest subsidiary to join Blum’s international group is Blum India. “For us, India is an important future market. We believe in the great potential of the Indian market. That’s why we decided to invest in Mumbai and ensure that we are on site to cater to customers’ needs,” commented Managing Director Philipp Blum at the official opening in Mumbai. 

Established in 2016, the new subsidiary has just moved to new offices in Mumbai, clearly showing Blum’s commitment to the Indian market. Thanks to modern workplaces, a state-of-the-art training centre and an impressive 200 sq. metre (2,150 sq. ft.) showroom, Blum India believes that it is well equipped to meet growing market requirements. Blum will continue to work with its longstanding partner Häfele India to fill customers with enthusiasm for Blum products. “Blum and Häfele have worked well together since 2004. We jointly take care of the whole of India and neighbouring countries, such as Sri Lanka, Nepal, Bangladesh and Bhutan. And we’ll continue to do so in future,” said Martin Herr, Managing Director of Blum India, pointing out the close collaboration with its longstanding sales partner. 

Inspiring products for the Indian market: Blum India offers Tandembox and Legrabox – two box systems with many different design options. The idea is to give customers greater design scope and plenty of possibilities for differentiation. As far as motion technologies are concerned, furniture manufacturers are currently very keen on Tip-On Blumotion. In addition, Blum will offer a dark coloured hinge in onyx black for the first time this year. As regards lift systems, the Aventos HF bi-fold lift is very popular on the Indian market. Last but not least, the Austrian manufacturer of fittings attaches great importance to training and service. For Blum, it is very important to maintain good relations with customers and promote a personal exchange of ideas and experiences. This is part and parcel of successful customer service. 

About Blum:  Julius Blum GmbH is a family-owned company that operates worldwide, specialising in the manufacture and distribution of furniture fittings. Its main product groups are lift, hinge and pull-out systems for furniture, predominantly in kitchens. The company has seven plants in Vorarlberg, Austria, production sites in Poland, Brazil and the USA and 28 subsidiaries and representative offices around the world. The company delivers to furniture manufacturers and authorised dealers in more than 120 countries. For more information, please go to www.blum.com