​CaratLane launches Fables & Tales Exclusive Jewellery designed by Farah Khan

by Shrutee K/DNS

CaratLane, India's leading omni channel jeweller, launches Fables & Tales, a collection designed by Farah Khan under their collaborative jewellery line Ornati. Inspired by Indian mythology and sacred motifs, each design in this collection has a story to tell. It depicts ancient myths and tales in a modern, abstract and simplistic way.  Speaking about this collection, Farah Khan Ali said, “This collection pays a tribute to the age old stories and wisdom of Indian mythology in an artistic way. We have transformed the revered characters and auspicious symbols into charming and wearable jewellery for today.”

Featuring 23 pendant designs, this collection is crafted in 18KT gold with colourful gemstones and diamonds. It includes dainty pendants of Lord Krishna with his flute, which depicts his love for music and local folks. It also has Lord Ganesha pendants studded with beautiful gemstones like rubies and pearls. The Om symbol, which is considered as the universal name of God also makes its place in this collection in the form of beautiful pendants. Other religious motifs like Shree and Buddha are also a part of the Fables & Tales collection.

“This collection gives a fresh and modern look to mythical motifs. Farah has designed them to sync with contemporary style, while still reflecting its mythological significance,” said Aakrosh Sharma, SVP, Merchandising & Fulfillment, CaratLane. You can now shop for Fables & Tales exclusively at the CaratLane website and at CaratLane stores across Delhi, Noida, Gurgaon, Mumbai, Pune, Coimbatore, Thane, Chennai, Bangalore, Hyderabad and Chandigarh. The collection starts from INR 8,000.

About CaratLane: CaratLane - a Tanishq partnership, India’s first omni-channel jewellery brand was founded in 2008, by Mithun Sacheti and Srinivasa Gopalan, with a simple but courageous objective – to make beautiful jewellery accessible, affordable and forever wearable. All CaratLane collections draw design inspirations from a strong historical legacy and interpret them in a modern theme. With the new-age woman as a muse, the design philosophy at CaratLane is to make jewellery which makes the wearer ‘feel’ beautiful, drawing out her compelling individuality, inner confidence and self-esteem.

With a strategic investment from Titan Company Limited, CaratLane is now partners with India’s largest retail jeweller Tanishq. The partnership aims to work towards a common mission – to offer customers beautiful jewellery and a distinctive shopping experience that fits today’s values and lifestyles - enabling CaratLane to grow as India’s 21st century jewellery brand. CaratLane is also known for its signature jewellery-buying experience across all platforms. Along with the website, which is India’s largest online jewellery destination, CaratLane, has over 13 brand stores across the country. The stores bring the seamless jewellery buying experience with a no barrier access to all jewellery, along with Magic Mirrors for virtual try-ons. CaratLane also pioneered a unique Try@Home feature for jewellery buyers in the country, where customers can book an appointment, get their desired jewellery delivered at their doorsteps, and try them at their comfort with no-obligations to buy.

Further CaratLane also launched a revolutionary virtual try-on app – the Perfect Look App – which enables jewellery buyers to try multiple pieces without, literally, having to putting them on. CaratLane integrates the StreamLaneTM system to eliminate inefficiencies in the supply chain. It keeps the overheads low and enables CaratLane in efficient delivery, along with bringing forth savings of up to 25% over retail costs to customers, while continuing to give the best quality.

Facilitating the diamond-buying experience in India, CaratLane stores include a Solitaire Lounge to assist diamond buyers to find the perfect solitaire. CaratLane diamond consultants are also available 24X7 at toll-free number 1-800-102-0103. www.CaratLane.com