PREMIUM MENSWEAR BRAND SELECTED HOMME LAUNCHES ITS FIRST STORE IN MUMBAI

by Shrutee K/DNS 

Mumbai: SELECTED HOMME the fashion-forward Scandinavian brand today launched its standalone store at Palladium. The premium menswear brand was introduced to a power packed audience that consisted of eager consumers and media by Bollywood’s ever stylish father – son duo Anil Kapoor and Harshvardhan Kapoor. 

The veteran actor and head of India’s most fashionable family that is synonymous for his unparalleled style game found the perfect companion in his young son as they inaugurated the newest edition of the premium fashion brand. Upon their arrival, actors Anil Kapoor and young fashion icon, Harshvardhan Kapoor, stepped into the visually intriguing SELECTED Museum; a unique interpretation of the brands modern menswear options for the suave and confident man of today! Located on the second floor of the city’s most opulent and luxurious fashion destination – Palladium, this exclusive brand outlet is spread over 1200 sq. ft. Being true to its brand philosophy, the store has a unique yet diverse visual store appeal with its crisp interiors, distinguishing décor, and immaculate display of the season’s most elegant and timeless pieces, making it the ideal gentlemen’s club for the city’s most fashionable men with sartorial and discerning tastes. 

Comprising of three distinctive lines, INDIGO, HERITAGE & IDENTITY, the collection at SELECTED HOMME ranges from ageless classics to contemporary essentials which makes it the perfect fashion destination for every man. The collection is dominated by pastel hues and organic fabrics like rich cotton and pure linen with silhouettes, layers and textures giving the line a refreshing look for summer. To add to this, the collection also comprises of full-crushed leather jackets, pinstripe suits and signature footwear that are a class apart.

Amidst all the excitement exuded by all the fans, Anil Kapoor said, “It feels great to be associated with SELECTED HOMME, the brand is a unique interpretation of the contemporary man. The fabrics used reflect rich taste and the attention to detail speaks volume about craftsmanship. The collection is a mix of subtle expressions through small details fused with international styles to service the needs of modern men. I love the colour palette of the collection - blues, greys, whites, and ochre. This collection is a must-have for all the men who never want to go wrong with their style.” 

Bollywood’s newest fashion icon, Harshvardhan Kapoor on this association said, “SELECTED HOMME is a brand for every man that desires a suave wardrobe. The collection complements every occasion – be it a dapper work-wear look or a laid-back ensemble to ease into summer evenings, the brand has got it all. The collection is dynamic and offers must-have wardrobe essentials for the modern man” 

“SELECTED HOMME is all about premium fabrics and classic styling with a strong focus on quality. The brand offers a subtle and interesting addition to the premium menswear segment with its impeccable tailoring. The collection complements the modern lifestyle and seamlessly adapts to the fashion preferences of young as well as mature men. We are extremely proud to launch the exclusive SELECTED HOMME store in Mumbai a look forward to address more markets” says Vineet Gautam, Country Head, BESTSELLER India.

“Palladium is Mumbai’s unrivalled luxury and lifestyle destination. We are very glad to have SELECTED HOMME to Mumbai for the first time. SELECTED HOMME is luxury menswear brand which fits perfectly with the essence of Palladium. As a destination, Palladium has always strived to offer one of a kind luxury experiences to our customers. We are happy to associate with BESTSELLER to bring SELECTED HOMME to Palladium which we believe is sure to be an exciting addition to our already well known repertoire of luxury experiences” says Mr. Rajendra Kalkar, President - West, The Phoenix Mills Ltd. 

About SELECTED HOMME: Established in 1997, SELECTED HOMME is premium menswear brand, with a strong focus on quality, premium fabric and fit. Powered with three distinct philosophies- Identity, Indigo & Heritage, the brand offers superior styles for the evolved customer with impeccable sense of taste & quality. The collection appeals to fashion conscious men who have a keen sense of their personal style. SELECTED HOMME is present in 15 countries through more than 2500 wholesalers worldwide.