GOQii Encourages its Users to Earn Karma Points and Raised Rupees 4.7 cr towards Various Social Causes

by Shrutee K/DNS

Mumbai, 10th May 2017: GOQii, the world’s leading health eco-system and preventive health platform, has created an impact in the society by raising Rupees 4.7 crores from their user’s karma points and donating it towards charitable causes. Some of the causes that the users have supported include disaster relief programs, women empowerment, educational sponsorship for victims of terror attacks, food and disability projects. This initiative is in line with GOQii’s philosophy that good intent results into good deed and ultimately contributes to good karma, happiness and fulfilling life. As part of this initiative, users earn Karma points when they meet their daily goals. These Karma points are then converted to actual money by donor partners and then donated towards the causes chosen by the user. For every 390 steps, GOQii “players” earn one karma point. 

Some of the key partners that GOQii has collaborated with for the karma programme are Oxfam India, Greensole and Ratna Nidhi Charitable Trust. With Oxfam India, GOQii has supported the cause of empowerment of women and prevention of domestic violence. Domestic violence has been one of the most prevalent and least recognized human rights violations in the world and several women in India experience violence in their daily life. Oxfam India has empowered 1.92 lakh men and women on the issues of violence against women. In addition, with Oxfam, GOQii has supported the cause of disaster management by providing support to the various relief initiatives taking place in Nepal post the earthquake and in South India where homes were destroyed due to floods. The households were supported with hygiene kits, non-food items and dry foods.

     

GOQii has worked closely with Greensole to provide recycled and comfortable footwear to those without shoes and keep them away from landfills. In 2016, Greensole reached a milestone of donating footwear to 50,000 people and touched 89 rural schools through the drive. With the Ratna Nidhi Charitable Trust, GOQii has worked towards distributing food to 37 low income schools touching 4,500 children with one meal every day. This has resulted in a reduction in the dropout rate in these schools. In addition, they have also worked closely on Ratna Nidhi’s disability project and educational sponsorship for victims affected during terror attacks. For the educational sponsorship, a minimum of Rs 5,000 a year was given out for a period of 5 years and additionally Rs 10,000 to those pursuing higher education, graduation and post – graduation. In 2016, 93 children were supported through this programme.   

  

Vishal Gondal, CEO and Founder, GOQii stated “We very strongly believe that doing good deeds contributes to the overall well-being of a person and plays an important role in one’s personal happiness. We are delighted to have raised these funds which will be utilized towards making a difference in the society. We hope to continue to make a positive impact in the society through our karma programme”. 

Bengaluru, Chennai and Pune are the cities which have contributed the most to the Karma programme. In addition, in terms of gender, men were more generous than women. 

Some of the interesting findings from the karma programme are as follow: 

City that contributes maximum Karma points 

City Sum of total Karma Contribution    

Bengaluru 2939205   

Delhi NCR 2840923   

Pune 800164   

Mumbai 3929313   

Ahmedabad 222903   

Hyderabad 579068   

Chennai 394565   

Kolkata 197323   

 

Male GOQii users were more generous - 

Sum of total Karma Contribution Sum of distinct Users Karma Contribution    

Female 3175949 7922   

Male 12210221 25840   

Grand Total 15386170 33762  

Adult GOQii users were more generous - 

Sum of total Karma Contribution Sum of distinct Users Karma Contribution    

Teens 573376 2073   

Young Adults 5062217 13158   

Adults 7906148 15281   

Older Adults 1547784 2698   

Seniors 242783 468  

About GOQii: GOQii, the world’s leading Health and Wellness Company holds the no.1 position in the Indian wearable market as per latest IDC report. Headquartered in California with offices in Mumbai and Shenzhen, the company is dedicated to enabling a permanent shift to a healthier lifestyle with the combination of advanced wearable technology, the world’s leading experts, coaches, doctors and karma. The unique GOQii proposition includes a wearable agnostic app, guidance from global experts, coaching counsel and the ability to support a cause that matters to users. GOQii focuses on sustained engagement & goal reinforcement and offers a complete ecosystem as a single integrated solution, which is a powerful combination of technology and human connection. GOQii is only the third Indian company to have a management case study published in Harvard Business Publishing platform for educators. GOQii’s goal is to enable millions across the world to ‘Be the Force’ and unleash their untapped potential.