aLL Plus Size Store Presents India's First Online Auction of the Exclusive Runway Pieces of the aLL PRIMEROCollection designed by Wendell Rodricks
The original aLL PRIMEROrunway pieces
showcased at Lakme Fashion Week Festive Winter 2017 will be auctioned on 12th
December on primero.allonlinestore.in, between 10am to
10pm
12th December 2017: aLL, The plus size store, for the first time
ever in India, will be auctioning the original aLL PRIMEROrunway range designed
by Wendell Rodricks. The online auction is the first such event to happen in
India. The auction will be held on 12th December on
primero.allonlinestore.in, between 10am to 10pm.
The plus
size brand will be auctioning it’s ‘one-of-a kind’ aLL PRIMERO runway pieces through their online
store primero.allonlinestore.in. Customers will be able to check out the
collection on the online store and place bids for their choice of apparel. The most exciting part of the
auction is that each of the 18 runway pieces getting auctioned are exquisite
and a masterpiece of the testament that fashion is truly for everyone.
The person who bids the highest will get to ‘Own a Wendell’. The auction is an
invite only event, and customers will need to register themselves on the
website, starting Friday, 8th Dec, 2017 to get an exclusive invite.
Hetal Kotak,
CEO, aLL: The Plus Size Store said, “aLL: The Plus Size Store has been a
pioneer in the Plus Size Fashion Industry and we’ve always strived to bring
about a revolutionary change in the fashion industry. This first ever online
auction is an attempt on our part to offer the most exclusive runway pieces
designed by Wendell Rodricks to our customers.”
Quote by
Wendell Rodricks, Designer: I have always wanted the fashion industry to be
size inclusive and this collaboration with aLL: The Plus Size Store
(the pioneers of plus size fashion in India), takes it one step further.
There are so many restrictions put on plus size fashion whether there are
certain colours that flatter their shape or a fixed silhouette. With the aLL
PRIMEROcollection, we’ve broken all these myths and prevailing rules and
regulations & the on-line auction of the runway pieces is just so exciting.
The newly
showcased aLL PRIMEROcollection addresses the needs of fashion conscious plus
size men and women and seeks to break well-established style myths. Our
endeavour is to break the stereotypes around plus size fashion and offer them
well cut, styled & fashionable outfits. For most
people plus size simply means curvy or voluptuous but there are a range of
shapes and sizes under that bracket. aLL: The Plus Size Store and Wendell
Rodricks have chosen to embrace and cater to these various shapes and sizes and
this is evident through the collection.
About aLL- The Plus Size Store
aLL: The
Plus Size Store is a fashion forward apparel brand established in 2005 that has
pioneered and revolutionized the plus size ready- to-wear fashion industry in
India. Lakme Fashion Week Winter Festive 2016 marked their debut on the runway;
where for the very first time in India, real life plus size men and women
auditioned to walk the ramp. This year at the Lakme Fashion Week Winter Festive
2017, aLL: The Plus Size Store has collaborated with ace designer Wendell
Rodricks by Schulen Fernandes to launch a brand new collection called aLL PRIMERO.
PRIMERO seeks to break myths about plus size fashion through a collection that
is revolutionary and fashion democratic in every way.
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