Saregama Launches Carvaan Tamil and Carvaan Mini – M.S. Subbulakshmi

by Shrutee K/DNS

07 December 2017: Saregama, India’s oldest music label and youngest movie studio, holds one of the largest catalogue of South Indian Music. Whether it is popular film music, instrumental, devotional or Carnatic music, the company holds rights for some of the finest work produced in the industry. Riding on the success of Carvaan, the company launches two variants for South Indian market, namely Carvaan Tamil and Carvaan Mini - M. S. Subbulakshmi. 

Carvaan Tamil has 5000 preloaded songs – a wide variety of Tamil film, devotional and a few super popular Bollywood songs. The songs are handpicked using data analytics run on billions of records of music consumption of users across various platforms and categorised basis of singers, lyricists, music composers etc. Each category can be selected by turning a jog-dial. So literally, with a simple turn of a knob, one can switch from M.S. Subbulakshmi classics, to S.P. Balasubrahmanyam’s hits, to timeless love songs or to the most popular devotional tracks – all in their original versions, back-to-back without any ads. CarvaanTamil’s music collection also includes vocals and instrumental music by legends like Dr. M. Balamurlikrishna, N. Ramani and E. Gayatri. That’s not all. Carvaan Tamil also has options to tune in to FM radio, enjoy one's personal collection of songs by plugging in a USB drive or stream songs from your phone to the device via Bluetooth connectivity. It works on a rechargeable battery that lasts up to 5 hours. All these features, backed by an all India service network, that provides 1-year doorstep warranty support all over India , makes Saregama Carvaan Tamil the perfect gift for your loved ones this holiday season.

 CarvaanMini - M. S. Subbulakshmi is preloaded with 251 timeless songs sung by the legend. This attractive music player is well equipped to deliver advanced audio quality, consumers get an option for AUX input, Bluetooth 4.1 and USB, and can listen to it for upto 5 hours without needing a recharge.

Vikram Mehra, Managing director of Saregama India says, “Not only does Saregama have a huge legacy of Hindi music content, but also has an unparalleled collection of Tamil music. Hence we are delighted to launch the Tamil version of Carvaan and Carvaan Mini- M.S. Subbulakshmi to our Tamil audiences living down south. This is a first of many regional offerings we have in line for Carvaan, and with Carvaan Tamil and Carvaan Mini - M S Subbulakshmi, we hope to make a confident stride in the market.” 

These devices can be purchased from Chroma and online websites such as saregama.com and amazon.com for Rs 6490 –Carvaan Tamil and Rs. 2490 – Carvaan Mini, from 7^th December onwards.

 About Saregama India:

Formerly known as The Gramophone Company of India Ltd, Saregama owns the largest music archives in India, one of the biggest in the world.  The ownership of nearly 50 per cent of all the music ever recorded in India also makes Saregama the most authoritative repository of the country’s musical heritage. Saregama has now expanded into other branches of entertainment – it is involved in publishing, television software and digital content. It also runs studio facilities in Dum Dum, Kolkata making it one of the best end-to-end entertainment houses in the country.