Dhoni backs Run Adam – A Sporting Talent App to help Realize Sporting Dreams
Mumbai, 20th
December, 2017: Run Adam, a sporting
talent app with a vision to help realize the dreams of athletes, and M. S.
Dhoni, ace cricketer and India’s ‘Captain Cool’, have come together to create a
analytics-based sporting ecosystem app to help support and develop sporting
talent in India. Run Adam is envisioned as a sports talent ecosystem that
connects aspiring athletes to their stakeholders, that includes schools, academies,
coaches, associations, venue providers, fitness industry, specialists, sponsors
and certifying institutes on a single platform thereby creating a complete 360
degree marketplace for sporting talent.
Speaking on his association with Run
Adam, Mahendra Singh Dhoni said, “Run Adam is a unique platform that has a
vision to help sportspersons, amateur to pro, to achieve their dreams. I relate
intimately to sportspersons’ challenges as I myself have faced it in my early
career. Run Adam through its technology platform will help secure the most
important resources for sportspersons, providing easy access to high quality
coaches, venues and sponsors – all of which are imperative for honing skills
and improving performance. India has extraordinary talent and such a platform
can help change destinies of sportspersons and the future of sports. ”
K. Yeragaselvan, CEO and MD of Run
Adam, an avid sports enthusiast himself said, “India is a country of 1.3
billion and we are yet a far reach from our potential in sports. There is
resource-hungry talent waiting to be honed and yet there are resources that lie
under-used. Our ambition is to enable the talent and resources through
technology and such that they can transact easily. It is a privilege to have M.
S. Dhoni on board. His high interest and involvement in Run Adam has reinforced
our Vision to bring the country’s sporting ecosystem under one umbrella to help
solve the biggest challenges facing sporting talent.”
Arun Pandey, MD, Rhiti Sports, the
agency which architected this deal and became strategic partner, averred,
“India’s large size and population intensify the problem of access to those who
need it most. In sports, lack of access
to even the most basic needs can make the difference between success and failure.
If an athlete does not have shoes or gear or training, the ability to even
perform, let alone excel, becomes impossible. The partnership of M.S. Dhoni and
Run Adam is perfect because they have a seamlessly aligned Vision.”
About Run Adam
Run Adam is an analytics-based
sporting platform that empowers promising athletes, hand-holding them through
every stage of their career. A 360-degree marketplace for sporting talent, Run
Adam connects athletes to the sports ecosystem that can help them perform and excel.
www.runadam.com.
About Rhiti Group
Mr. Arun Pandey founded Rhiti Group
in 2007. This group has companies involved in the business of sports talent
marketing, sports event management, sports consultant for brands, health
and fitness retail, brand consultant, film & entertainment and active lifestyle
retailing. For more information about the group, www.rhitisports.com.
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