Mahindra First Choice Services Launches Unique Initiative - ‘Under the Bonnet’

by Shrutee K/DNS

Gurugram, December 26, 2017: Mahindra First Choice Services (MFC Services), India’s largest chain of multi-brand car service workshops, and part of the USD 19 billion Mahindra Group, has launched a unique initiative ‘Under the Bonnet’, designed to educate car owners on basic car care and maintenance techniques with hands-on experientials.

The first session was organized for women employees of IFFCO Tokio General Insurance situated in Gurugram. A group of 20 women car owners actively participated in the session with great enthusiasm. The participants were trained on the various aspects of car maintenance and basic do’s and don’ts. The objective of the session was to educate and empower women on vehicle maintenance, repair & servicing.

Speaking on the initiative, YVS Vijay Kumar, CEO, Mahindra First Choice Services said: “Mahindra First Choice Services was set up with the objective of bringing trust and transparency into the highly fragmented and unorganized car service segment. With initiatives such as ‘Under the Bonnet’ we aim to take this a step further by sharing our expertise with car owners and giving them hands-on experience on basic car care and trouble-shooting techniques, thus empowering them to make informed car servicing decisions.” The skilled and trained representatives of MFC Services provided interesting insights on basics like what to do when car keys are locked inside, how to change a flat tyre, how to jumpstart the battery, how to prevent over-heating of the car, how to increase the mileage of the car and other trouble-shooting techniques. The one-hour session concluded with significant learnings for the participants. Mahindra First Choice Services, established in 2008, is equipped to offer complete car maintenance & service solutions, from body repairs to wheel alignment and balancing to periodic maintenance services and value added products. Its franchisee workshops have skilled technicians to handle service needs of all cars especially those of Maruti, Hyundai, Tata and Mahindra which constitute approximately 79% of the car services market. With 328 franchisee workshops in 22 states and having crossed the 1 million cars serviced milestone, MFC Services is marching towards its vision is to be amongst the top 3 service providers for ‘out of warranty’ cars by 2018. It aims to grow its network to 1200 workshops across the country.

Customers can save up to 20 percent on car servicing costs at MFC Service workshops as compared to authorized service centers of several car brands. The company is constantly enhancing the customer experience through digitization. It is also exploring partnerships with insurance companies and fleet operators to increase the inflow of customers into franchisee workshops.

About Mahindra First Choice Services: Mahindra First Choice Services (MFCS) is part of USD 19 billion Mahindra group and is India’s leading chain of multi-brand car workshops with 328 workshops, present across 22 states. Marching towards its vision - to be amongst the top 3 service providers for out of warranty cars by 2018, MFCS is aggressively making inroads in the Indian car service market, which has historically been shared by OEM dealers and Independent Garages. The company aims to establish a country wide network of 1200 workshops.

MFCS has also entered the business of private label spare parts for all brands of cars under the ‘MFC’ brand name. The MFC brand stands for smart replacement and is targeted at customers who want quality and value for money spares for their cars. MFCS has also launched a unique digital initiative, Carworkz - an innovative car servicing workshop aggregator.  Targeted at all car owners, this mobile and web based platform, enables them to find the best and nearest workshops for servicing their car. They can get service estimates through the innovative service estimator tool, avail of exclusive offers and conveniently book appointments on the go.

Mahindra First Choice Services is also certified as a ‘Great Place to Work’ organization.  www.mahindrafirstchoiceservices.com