Cochlear Implant Surgeries under CSR Initiative of Power Finance Corporation Ltd

 

by Shrutee K/DNS

Mumbai- 16.12.17- CSR in India has gone beyond merely ‘Charity and Donations’. Corporate Social Responsibility (CSR) acknowledges the corporation’s duty that the corporation owes to the community within which it operates. It regards the community as an equal stakeholder. As per provision of Company Act 2013 it is now mandatory for all companies to contribute 2% of their 3 year average annual net profit on their CSR activities as mentioned in Schedule VII of the acts with effect from April, 2014. Further added in Scheduled VII there is provision of aids and appliances to Divyangjans under ‘Promoting Health and Care including preventive health care’.

Activities undertaken by corporates under their CSR obligation could prove a game changer for providing sustainable development in Social Sector. Disability sector is one of the area which needs to be addressed for inclusive growth of the society and CSR provide the huge opportunity to serve the persons with disabilities that fall under vulnerable section of society.

The Chief Guest of the event, Hon’ble Union Minister for Social Justice and Empowerment Shri. Thaawarchand Gehlot graced the occasion. Rajeev Sharma, Chairman & Managing Director, PFC & Shri D.R. Sarin, Chairman & Managing Director, ALIMCO were also present during the press meet.

In this front, Power Finance Corporation Ltd has set an exemplary example by coming forward and sponsoring Cochlear Implant surgeries for 100 children with profound hearing loss under their CSR project implemented by Artificial Limbs Manufacturing Corporation of India (ALIMCO). PFC and ALIMCO signed MoU on 25th July 2016 at Urjanidhi, 1 Barakhamba Lane, Connaught Place, New Delhi for conducting Cochlear Implant surgeries of 100 beneficiaries for FY 20-16-17 on PAN India basis valuing Rs. 630.00 lakhs under the CSR initiative of Power Finance Corporation Ltd. The MoU was signed by Shri R. Murahari, GM (CSR & SD), PFC& Shri D.R.Sarin, Chairman & Managing Director, ALIMCO. Cochlear Implant surgeries are done through Ali Yavar Jang National Institute of Speech and Language Disabilities (Divyangjan), Mumbai under Department of Empowerment of Persons with Disabilities, Ministry of Social Justice and Empowerment, Government of India. Post operative rehabilitation is undertaken by Audiologist and speech language pathologist and special educator of Hearing Impaired. Parent have very important role in stimulating child to learn speech and language at home and maintain the external part (Processor). Details process of home bound training is also available on website: www.adipcochlearimplant.in

This major CSR initiative of PFC will help the children to completely overcome their hearing disability, thereby enabling them to hear and speak coherently and making them fully independent to lead a normal and productive life. This effort will not only bring these underprivileged children to the mainstream of life but will also contribute to national economy.

Hearing impairment has a significant impact on the child and his family. Considering the wide ranging impact of hearing impairment, early identification and intervention during the critical learning years, has been found to be very important to minimize the impact of the hearing impairment in the child's over all development. Most of children who are born deaf or hard of hearing can learn to listen to their own voices, listen to the voices of others and listen to the sounds of life. An estimate shows that around 35,000 children need Cochlear Implant annually in India. Government of India has made provision to sponsor 500 numbers under the ADIP Scheme which is minuscule in comparison to actual requirement. Till date more than 1000 numbers of Cochlear Implant Surgeries have been successfully conducted in the country under the ADIP Government of India and CSR funds. The event is an effort to sensitize various organisations to come forward for the noble cause of supporting hearing impaired children under their CSR initiatives.