Tangerine Designer brand of Home Solution

by Shrutee K/DNS

A home has ceased to remain just an address. It has become a platform for the owner’s self-expression and a way to announce their position. Since 2012 Indian Home Variations (IHV) has carved a niche for itself in the premium house-ware segment with the objective of making Indian homes more stylish. IHV is a marketing and distribution company that caters to the needs of the modern consumer by offering them internationally acclaimed, premium design-centric home décor solutions. From their stable comes the introduction of the new age concept of Home Couture in the form of Tangerine, designer brand of home solution. The company is co-founded by Mr. Rajiv Merchant, an entrepreneur with over two decades of experience in Indian fashion and retail industry.

Started with the vision to cater to the changing lifestyle needs of Indian customers, Tangerine enables the consumer chose the best concepts that is suitable for today. With the knowledge of Indian consumer behaviour and current market trends, they bring a total coordinate solution for home couture and accessories.

Tangerine brings a twist to home décor with fashionable bed linen and accessories that complements the luxury lifestyle well. The collection is comprised of a chic array of bed sheets, comforters, duvets, pillow cases and even products like towels, napkins and shower curtains. In addition to bed and bath products, Tangerine also has a collection of mugs, handbags, bath mats that are coordinated to represent each colour.

Tracking the current trends in colour and fusing design with eclectic patterns, Tangerine has created a wide range of products that are fashionable and comfortable. Tangerine creates thematic furnishings and products for the Home. The nature of their products has evolved with theme-based and colour co-ordinated designs keeping in mind ethnicity that appeals to everyone.

Eight themes woven around eight stories is the core competency of Tangerine Homes.

·  Turq Tango: Turquoise is cool and calming. Tangerine is fresh and exciting. Together, they create new shades of joy and creativity with Turq Tango, a sprightly new combination of ice lolly orange and luscious blue palettes. Tinged with retro, the mood is hot summer sun dancing with cool refreshing water. Bright, effervescent and sprightly, it adds a burst of energy in any room.

·   Indigo Bay: Indigo is more than blue. It is the colour of infinity. It is a colour which relates to the "New Age". Choosing indigo indicates an artistic and creative mind. It signifies unique insight and openness to new knowledge. Tangerine captures the powerful presence of indigo with Indigo Bay, a collection of crisp stripes, chunky checks and grunge denims, splashed with lime and red.

·  Midnight Rouge: The much loved Black and White invites some new friends over to create drama that is simple and effective. Shades of grey and pops of red and pink stir up some seduction through sapid stripes and wispy florals in Midnight Rouge, Tangerine's enfant terrible. Giving you the much required highlights of the night.

·  The Fete collection is designed to ensure your gift stands apart
and is treasured. It features a, myriad of moods associated with every celebration or festive occasion. The range is constantly updated in accordance  the latest fashion trends and colors to create a different look and feeling. 

The Zen XP collection by Tangerine combines the latest innovations in health and comfort. Made from the finest materials which do not trap perspiration or moisture, they have also been tested for hypoallergenic properties. Designed for 'intelligent' support, these products ensure a restful and healthy sleep on every instance.

· The golden desert comes alive in the aptly titled Desert Safari. Represented onto linen as leaves and ornamental prints, Desert Safari is metallic shades of gold like burnished bronze, rustic copper and brass.

·  Plum Pleasures brings out the lush, rich, velvety experience that only this deep colour can. The look and feel is that of a warm cocoon during a winter night. Dark pinks are given a playing field in the form of oversized florals.

·  Creamy shades of aqua and avocado make up Aquacado. Shades of lime, teal and green give the bed linen a fresh mood. This collection is seen in stripes and light florals.

·  Scarlet Sunset is all about the redolent mood of red. The feel is fervent yet mellow in its geometric prints.

Tangerine is available in leading speciality stores, departmental stores, online stores and mom and pop furnishing stores across the country. http://www.mytangerinetree.com/

About Indian Home Variations: Indian Home Variations is a marketing and distribution company that caters to the needs of the modern consumer by offering them internationally acclaimed, premium design-centric home décor solutions. Indian Home Variations entered into a retail & distribution tie-up with World Kitchen USA - marketers of Corelle and other brands (Segments - dinnerware, bake ware, storage containers etc) - in 2009. Since 2012 Indian Home Variations (IHV) has carved a niche for itself in the premium house-ware segment with the objective of making Indian homes more stylish. From their stable comes the introduction of the new age concept of Home Couture in the form of Tangerine, a boutique designer brand of home accessories.