DONEAR INDUSTRIES LAUNCHES NEW WRINKLE-FREE FABRIC COLLECTION

by Shrutee K/DNS

Mumbai: Donear, the flagship brand of Donear Industries Ltd., launches its all new wrinkle-free fabric collection, for those always on the move! Available in a plethora of colors such as classics like navy and black to new-age colours like oranges and purples, this fabric range is comfortable, and easy to wear and care.

This range presents wrinkle-resistant, also colloquially known as ‘permanent press’ fabrics consisting of textiles that have been treated to resist external stress and hold their shape. These fabrics don’t need to be ironed and are wash-and-wear and meant for easy care.

A research was conducted with the current working population and a valuable insight was that their appearance was linked to their performance. The need to ‘look good to do good’ was apparent. This insight triggered a range of wrinkle-resistant finishes - developed keeping in mind the multi-tasking routine of consumers these days and how they need to look and feel presentable right through the day.

The Donear range emphasises cotton wrinkle-free fabrics, with cotton fibres being spun into yarn, then woven into fabric, followed by dyeing, and finally the fabric is treated with a 'cross-linking' resin. Cross-linking is a chemical process that to produce textiles with wrinkle resistance by crosslinking of cellulose chains to stop the molecules from moving when in contact with water or other environmental stress. This means that they fabrics will be resistant to wrinkles.

Donear has always striven for quality in its fabric range – along with a strong design sense, there has been investment in technology to develop finishes for wrinkle resistance.

Donear is proud to have a very large variety of fabrics with this finish across myriad colours – perfect for any occasion. There are a range of blacks/ blues/ greys/ browns for formal wear, pastels and pop colours like yellows/ oranges/ greens/ purples for fancy wear (parties/ festivities etc) and some prints for casual wear. The range truly has something for everyone.

Commenting on the fabric range, Ajay Agarwal (Director, Donear) said, “Our exceptional wrinkle-free fabric is a perfect amalgamation of comfort and style. The characteristics of easy wear and care, makes the range even more popular. With our manufacturing unit at Surat, producing the finest quality wrinkle free fabrics, we endeavour to constantly innovate and present the high quality fabrics to our consumers.”

About Donear Industries Limited: Donear Industries Limited is well-recognized in India and outside as one of the best-quality product makers and innovators, who have been in the business for 40+ years. The promoters treat textiles as the Group’s core business and have been putting best efforts to grow year on year. It has production capacity of around 55 lakh meters per month with latest technologies and machinery at Surat. Apart from being a leader in India, Donear also has a strong presence in 30+ countries globally. With a comprehensive product basket, the company is also an active supplier of fabrics to India’s largest brands including Louis Philippe, Van Heusen, Peter England, Blackberry, Arvind, Wills Lifestyle, Future Group and more. In retail, the Donear Group has a strong network of 185+ stores, marketing apparels under the D’Cot & Donear NXG brands with positive cash flow.