Everstone Group’s Sameer Sain and Veteran Journalist Vir Sanghvi Partner to Launch Culinary Culture
The platform will be
India’s biggest and most definitive voice in the food industry
by Shrutee K/DNS
Mumbai, March 3, 2020: The Indian food scene is all set
for a transformation with the launch of Culinary Culture that was announced. Culinary Culture is a platform, modelled along the likes of The Michelin
Guide, which aims to be India’s most definitive voice in food and has been
launched by Sameer Sain, Founder of Everstone Group and veteran journalist Vir
Sanghvi. The platform will rate restaurants in an objective, unbiased manner, recognize
achievers in the industry and organise knowledge exchange sessions with
globally acclaimed chefs. The launch event was also attended by renowned Chef
Gaggan Anand, who is also the Mentor of Culinary Culture and Raaj Sanghvi, CEO,
Culinary Culture.
Culinary Culture aims to revolutionize the food
space in India as the country’s only authoritative, independent rating organization
by awarding Foodstars to restaurants. These Foodstars will be awarded to
restaurants through a rigorous and independent multi-channeled process which
includes The Academy, an unbiased team of over 40 culinary experts, influential
food critics and writers spread across more than 15 cities, full time anonymous
Food Referees and a distinguished Jury of some of India’s most acclaimed food
personalities. Culinary Culture will also serve as a platform for enrichment by
organising global culinary exchanges, bringing the world’s greatest chefs to
cook in India and send Indian chefs to cook at the best restaurants in the
world. The company has also launched the ‘Street Food Superstars’ initiative
which is the first award platform dedicated to street food vendors across India.
A special award to recognize chefs in India will also be launched later in the
year.
Elaborating on Culinary Culture’s objective
outlook, Vir Sanghvi, Chairman, Culinary
Culture, added, “Culinary Culture awards stars to restaurants rated by a
team of culinary experts. Rigorously judged and uninfluenced by commercial and
advertising concerns. Highly coveted, precisely rated. Culinary Culture’s Foodstars
are the ultimate honour for a restaurant that’s worth your taste, time and
money. Authentic, anonymous, accurate ratings curated by those in the know; for
those who deserve to know. Chef Gaggan Anand, said “The mission is to give
unrecognized, underrated and very domestic eateries in India more attention and
better opportunities.”
Raaj Sanghvi, CEO, Culinary Culture said, “Part of our mission is to elevate
India’s Culinary Culture in a global context. We have the most exciting line-up
of chefs visiting India and will present World No.1 Mauro Colagreco from
Mirazur in Mumbai later this week followed by other Three Michelin starred
chefs like Julien Royer and Gert De Mangeleer. But what excites me most, is
taking some of India’s most talented young chefs abroad for Culinary Exchanges
at some of the world’s best restaurants. This has never been done before and is
just the beginning.”
Culinary Culture will present Italian-Argentinian
chef Mauro Colagreco from the acclaimed Three Michelin starred Mirazur, rated
as The World’s Best Restaurant in Mumbai this week. Chef Mauro Colagreco will
be recreating his award-winning restaurant Mirazur with two special dinners at
St. Regis Hotel on March 6 and 8, 2020.
About Culinary
Culture: Culinary Culture is India’s biggest and most
definitive voice in the food space. Launched by Sameer Sain, Founder Everstone
Group and Veteran journalist and food critic Vir Sanghvi, it aims to create a
culture that puts Indian restaurants and food on the global scene. Culinary
Culture gives Food Stars to restaurants, awards street food vendors and chefs, and
also organises knowledge exchange sessions. Website: www.culinaryculture.co l Instagram:
@culinarycultureco
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