Super Plastronics Announces the Launch of Kodak CA Series its First ever Range of Android TVs

 SPPL is the only Brand Licensee in India that has partnered with Google

Targets a turnover of 700 cr for FY 2020-21

Joins hands with Flipkart to reach out to a pan-India market

Mumbai, 16^th March 2020 - India’s leading manufacturer of TVs and electronics, Super Plastronics Pvt. Ltd. (SPPL), announced the launch of Kodak CA Series, its first ever range of Android TVs on Flipkart, India’s home-grown e-commerce marketplace to cater to the growing demand for smart televisions in the country.

SPPL, which is Kodak’s brand licensee in India, has expanded its range of smart televisions in India by launching Android powered televisions. These bezel-less TVs are equipped with impressive array of features such as Dolby Vision, 4k HDR10, Android 9.0 interface, Dolby Digital plus with DTS TruSurround, multiple connectivity options with USB 3.0, HDMI ARC/CEC and Bluetooth v.5.0 (latest version) with user friendly remote. The remote has dedicated hotkeys for Netflix, Amazon Prime Video, YouTube and Google Play Store that will bring unlimited entertainment at your fingertips. It is also equipped with Google Assistant for smooth navigation. SPPL is the only brand licensee in India that has partnered with Google, to make in India.

According to Acumen Research and consulting, the global android TV market size is expected to reach around $231 Billion by 2026 with a CAGR of around 20% during the forecast period of 2019-2026. The growing integration and extension of multi-media coverage is a natural progression for android TV.

Taking about the partnership with Google, Mr. Avneet Singh Marwah, Director and CEO, Super Plastronics Pvt Ltd, a Kodak brand licensee said, “It gives us immense pleasure to announce the launch of our official android televisions in partnership with Google. Our aim is to reach every household in the country, and we are committed to achieve the goal with our strong channel network and competitive pricing. In the past 4 years, Kodak HD LED TVs have witnessed a phenomenal growth. This year, we are targeting to achieve 8% share in the Indian television market”

“As a homegrown e-commerce marketplace, Flipkart has a deep understanding of its consumers who are looking for the best-in class technology and smart product solutions. We are pleased to bring Kodak's first ever range of Android TVs in India to millions of Flipkart consumers. With our industry-first affordability payment constructs such as Debit Card EMI, Buy Now Pay Later etc., we will help take the Kodak brand to the deepest corners of the country,” Hari Kumar, Senior Director – Large Appliances, Flipkart. 

“Kodak is pleased to have completed four years with SPPL and excited to add android technology to the Smart Tv space with this valuable licensee.” Clara Fort, VP- Global Brand Licensing.

SPPL is targeting to launch new TV models throughout the year. In 2020, SPPL is targeting a turnover of 700 cr for FY 2020-21. With the launch of official android televisions, SPPL aims to witness 100% growth in volume sales in 2020 as compared to 60 % growth in 2019. The current market share of Kodak HD LED TVs in Indian television market is 4%

About SPPL: SPPL is a manufacturing concern established in 1990 with its Head Office in Noida. Its initial business was plastic injection moulding which then graduated to manufacturing of CRT TV’s and to LED TV’s on date. We were one of the largest manufacturers of CRT TV cabinets in the 90’s and early 00’s. Today we are one of India’s foremost OEM’s in CRT and LED Television. We have 3 manufacturing plants in India located in Noida, Una and Jammu. We have employee strength of over 1000 across India and are expanding as we grow. For additional information on Kodak TV India, visit us at www.kodaktv.in, follow us on Twitter @kodaktvindia, or like us on Facebook at Kodak TV India.

About Kodak: Kodak is a technology company focused on imaging. We provide – directly and through partnerships with other innovative companies – hardware, software, consumables and services to customers in graphic arts, commercial print, publishing, packaging, entertainment and commercial films, and consumer products markets. With our world-class R&D capabilities, innovative solutions portfolio and highly trusted brand, Kodak is helping customers around the globe to sustainably grow their own businesses and enjoy their lives. For additional information on Kodak, visit us at kodak.com, follow us on Twitter @KodakPrint, or like us on Facebook at Kodak

About Flipkart Group: The Flipkart Group is one of India’s leading digital commerce entities and includes group companies Flipkart, Myntra, and PhonePe. Launched in 2007, Flipkart has enabled millions of consumers, sellers, merchants and small businesses to be a part of India’s e-commerce revolution. With a registered customer base of over 200 million, offering 150 million products across 80+ categories, Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns – customer-centric innovations that have made online shopping more accessible and affordable for millions of Indians. Together with Myntra, which holds a prominent position in the online fashion market, and PhonePe, India’s fastest growing digital payments platform, the Flipkart Group is steering the transformation of commerce in India through technology.